Plant-based health beverage, Barcode, has introduced the newest face of its model – basketball star Victor Wembanyama. That is the athlete’s first non-shoe endorsement deal, and he comes on board Barcode as its latest investor.
Wembanyama, nicknamed Wemby, has made waves within the trade as a generational expertise. The French athlete was raised by his mom, an expert basketball participant, and father, a triple jumper. A few of his accolades embody silver medals as a part of the French Nationwide U-16 Crew within the European Championship.
Becoming a member of Barcode, the younger athlete shall be a part of the model’s philanthropic initiatives and take part in product analysis and growth. He may even characterize the model throughout numerous promoting platforms, from digital to in-store and Out Of House (OOH).
Wembanyama mentioned, “The partnership with Barcode permits me not solely to be a spokesmodel, however a task mannequin. I need to be elite, on and off the court docket, and need my physique to be the healthiest it has ever been. That’s why I selected Barcode over the rest.”
The Los Angeles-headquartered sports activities drink model was established by Mubarak “Bar” Malik – a former member of the New York Knicks and Los Angeles Lakers Director of Efficiency – and NBA Champion Kyle Kuzma.
Kuzma, a fellow NBA participant like Wembanyama, welcomed him warmly to the model with a collection of social media posts on Twitter.
As Co-founder of Barcode need to welcome my little BIG brother @vicw_32 as the brand new face of the model! 📈📈📈 let’s get it!!! pic.twitter.com/0dWlkz56hw
— kuz (@kylekuzma) July 13, 2023
Barcode is the first-ever plant-based sports activities drink manufactured from all-natural substances. Specifically developed for athletes, the beverage supplies fast hydration, elevated immunity, and naturally flavourful tastes. The corporate boasts a formidable lineup of buyers like Carmelo Anthony, Gervonta Davis, Chelsea Grey, and extra.
