B2B Advertising, the group behind the groundbreaking international advertising and marketing neighborhood Propolis, and internationally famend occasions B2B Ignite, The International ABM Convention, and The B2B Advertising Awards, has introduced the launch of the Propolis Advertising Leaders Sequence. This unique content material collection marks a big step in offering a platform for senior advertising and marketing leaders throughout the US to handle key enterprise challenges and collaborate on revolutionary options and concepts.
The Propolis Advertising Leaders Sequence will assemble prime advertising and marketing executives to foster collective problem-solving and deal with urgent business points. As demand grows for trusted, expert-driven advertising and marketing insights, B2B Advertising is deploying its neighborhood intelligence strategy to strategic data sharing for US B2B entrepreneurs on this real-time initiative, following its success in EMEA.
Propolis has emerged because the premier neighborhood for B2B advertising and marketing leaders and enterprise groups. US membership inside Propolis has surged within the final 12 months with many distinguished enterprises akin to Sherwin-Williams, Eastman, Pegasystems, Ingredion, and several other world-leading skilled providers companies becoming a member of the neighborhood.
The Propolis Advertising Leaders Sequence will convene thought leaders and influencers from various sectors inside B2B industries via inspirational keynotes, digital panel discussions, and small group roundtables. Individuals may have the chance to alternate insights, debate options, and draw inspiration from friends navigating the forefront of B2B advertising and marketing.
The Sequence might be a digital format working throughout late January – early February 2025, permitting B2B entrepreneurs from throughout the US to take part. Register your curiosity to attend the occasion right here.
Current Propolis occasion contributors have included Microsoft, Google, HSBC, Shell, Salesforce, Verizon, ServiceNow, Kyndryl, State Avenue, TetraPak, UIpath, Normal Chartered, and Deloitte.
The broader US enlargement of Propolis will embody:
- Propolis Group Index: Offering real-time B2B advertising and marketing metrics throughout expertise, skilled providers, manufacturing, monetary providers, and healthcare sectors.
- New US-based Propolis Specialists: Enhancing the neighborhood with localized experience.
- Strategic Partnerships: Collaborations with Endeavor Enterprise Media, (ISBM) Institute for the Research of Enterprise Markets, and Numentum.
This enlargement aligns with B2B Advertising’s present suite of extremely regarded intelligence merchandise, together with the US Company Benchmarking Report, Martech Vendor Highlight Stories, and the US Elevation Awards.
This strategic shift in the direction of expert-led communities by way of Propolis means Ignite US is not going to be working in 2024.
As a part of this Propolis-led US enlargement, B2B Advertising might be transferring its US Operations from Chicago to New York.
B2B Advertising CEO Richard O’Connor commented, “CMOs, VPs, and different advertising and marketing leaders are underneath stress to extend the worth that advertising and marketing provides to the enterprise, however time and geographical constraints make their capability to entry the correct insights and experience to assist this tougher than ever. The Propolis Advertising Leaders Sequence offers a useful channel for community-led advertising and marketing perception, intelligence, and inspiration, and we’re excited to be sharing this with entrepreneurs throughout North America.”
Registration and the complete Propolis Advertising Leaders Sequence agenda might be obtainable from early September 2024. Register your curiosity in attending this occasion by submitting the shape right here.
For extra data, contact:
Sarah Lovelock, Group Head of Advertising & Occasions: [email protected]
David Rowlands, Head of Product, [email protected]
B2B Advertising, 1740 Broadway, fifteenth ground, New York, NY 10019, United States
About B2B Advertising:
B2B Advertising was based in 2004 and is broadly credited with defining B2B Advertising as an business in its personal proper. B2B has grown from a distinct segment journal writer to a International Group Intelligence enterprise.
B2B Advertising runs globally famend occasions together with The International ABM Convention, B2B Ignite London, and The B2B Advertising Awards. In addition they ship Advertising Companies and Coaching for purchasers throughout three continents.
In 2021, B2B Advertising launched Propolis, a membership-based neighborhood providing B2B advertising and marketing leaders the correct methods, frameworks, and abilities to drive development, construct groups, and show a transparent enterprise influence. Propolis is rising quickly and has a world membership from most of the world’s best-known B2B Manufacturers.
