For the primary time, Avon UK merchandise will probably be out there on Amazon. This new omnichannel method is a part of the corporate’s new “Embrace your Energy” branding and an effort to spice up its digital footprint and modernize its market identification.
“Avon is a real pioneer in direct promoting and, as we proceed to appreciate our omnichannel ambitions, now could be the best time to launch our new Amazon retailer,” stated Kristof Neirynck, International Chief Advertising Officer at Avon. “Throughout Avon worldwide, on-line gross sales at the moment are almost thrice pre-pandemic ranges and growth into different channels enhances our present community of reps who provide greatest in school relationship promoting.”
Greater than 300 of the corporate’s merchandise at the moment are out there on Amazon, with extra anticipated to be added all through 2023.
