Avon introduced a partnership with Excellent Corp.’s know-how to deliver a digital try-on buying expertise to 9 of its worldwide markets. Via true-to-life AR (augmented actuality), Avon customers will take pleasure in a hyper-realistic magnificence expertise that enables them to strive greater than 400 of Avon’s merchandise, together with its lip, eye and face make-up collections, with out utilizing any bodily product. Along with comfort, the corporate is happy to supply a extra hygienic magnificence testing expertise, in addition to one that’s extra sustainable and creates no product waste.
“This kind of magnificence know-how isn’t extensively out there within the mass magnificence market,” mentioned Alex Lengthy, Head of Omnichannel International Advertising at Avon. “Till now, it has solely been status manufacturers providing one of these model expertise. We’re actually excited in regards to the potential of this know-how to assist Avon by enhancing the buying expertise. Whether or not buying on-line or by a magnificence advisor, clients can get a really customized expertise and be assured of their buy.”
This know-how will initially launch within the UK, South Africa, Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey and is predicted to drive buyer engagement and buying confidence.
