Birthdays: some individuals love them, whereas others dread them. No matter how you’re feeling about this annual reminder of passing time, for electronic mail entrepreneurs, birthdays are a possibility to construct relationships with clients.
A typical means to do that is with the birthday electronic mail, utilizing automation and buyer information to ship subscribers a reduction or freebie. All this may go a good distance in making a constructive expertise along with your model and rewarding loyal clients.
This put up covers why and how to create a birthday electronic mail advertising and marketing marketing campaign, plus efficient birthday electronic mail examples.
Why ship a birthday electronic mail?
Chances are you’ll be questioning how this electronic mail advertising and marketing tactic can profit what you are promoting. The birthday electronic mail can:
- Nurture your relationship with current clients: Retention is a crucial stage of the buyer journey as a result of it takes the shopper from an informal, one-time purchaser to a loyal, returning buyer. Birthday emails reward and encourage buyer loyalty by displaying them you care about their expertise.
- Enhance word-of-mouth advertising and marketing: Comfortable clients usually tend to inform their mates in regards to the nice birthday deal they simply scored.
- Result in extra gross sales than common promotional emails: In line with a report by Experian, birthday emails have 481% larger transaction charges than different promotional emails and generate 342% larger income. These emails obtain such excessive returns by providing items, reductions, and different incentives to make a purchase order.
With all these advantages, it’s definitely worth the time to create automated birthday electronic mail campaigns. However first, you must collect the best buyer information.
How you can ask recipients for his or her beginning date
Earlier than you ship birthday emails, you first should get the subscriber’s beginning date. You possibly can ask for this data once they join your electronic mail record or in a follow-up electronic mail after they subscribe. Both means, be clear about why you’re asking for this data and inform subscribers what perks they’ll get for offering it. A brief message like “Inform us your birthday to obtain a free reward” will suffice.
E-mail sign-up types needs to be brief to make it fast and simple for individuals to hitch your electronic mail record. So if you wish to keep away from making your kind any longer by asking for a date of beginning, you possibly can ship an electronic mail as a part of your welcome sequence. In it, ask customers to finish their person profile or present their beginning date, like the instance under.
Parts of a profitable birthday electronic mail
Let’s check out the weather that’ll give your birthday emails a greater probability of producing conversions.
1. Timing
There’s a short window to ship a birthday electronic mail to coincide with the shopper’s birthday planning and procuring. Manufacturers sometimes start to ship these 3 weeks previous to the subscriber’s birthday, with 55% of birthday emails hitting the recipient’s inbox on their precise birthday.
Many manufacturers choose to ship these emails in the beginning of the recipient’s beginning month. This provides the recipient time to buy and resolve how they wish to use their low cost code, redeem their freebie, and so on. It additionally accounts for transport time so recipients can get their order by their birthday. For instance, this birthday electronic mail from Sephora went out 2 weeks earlier than the recipient’s birthday, and it incorporates a present to redeem on-line or in shops.
Different manufacturers, like Starbucks, ship birthday promotions only a few days earlier than the recipient’s birthday. This is sensible for a espresso store, because the recipient can have it high of thoughts to get a drink on their birthday—plus there’s no transport concerned.
2. Celebratory topic line
Topic strains are your first probability to seize the recipient’s consideration. To do that, birthday electronic mail topic strains ought to use celebratory phrases and clearly state the e-mail incorporates a birthday provide.
The above Sephora electronic mail had the topic line “Comfortable (early) birthday, Carly!” It’s brief and candy and takes benefit of personalization, which we’ll focus on later. Moreover, the Starbucks topic line under makes use of a festive emoji that matches with the birthday theme and instantly tells the recipient that there’s a present inside.
3. Low cost or reward
Utilizing a birthday electronic mail to easily ship completely happy birthday needs to the recipient is a missed alternative. Whereas it’s a pleasant sentiment, this method gained’t allow you to obtain the advantages we mentioned in the beginning of this put up. As a substitute, seize the chance to point out clients you care about their big day whereas encouraging them to have interaction with what you are promoting by providing a reduction, coupon, reward, or reward.
Within the instance under, Hole features a 25% low cost provide. This results in a win-win for the sender and recipient whereas serving to to extend electronic mail engagement.
4. Deadline
All the e-mail examples we’ve seen up to now embrace a deadline to redeem the reward or low cost, equivalent to the tip of the month. The deadline creates a way of urgency to make a purchase order as a result of the recipient is aware of the promotion expires, nevertheless it offers them just a little wiggle room to resolve how they wish to spend it.
If you happen to ship a birthday electronic mail in the beginning of the month, contemplate additionally sending a reminder electronic mail a couple of weeks later to present the recipient yet another probability to redeem their low cost or coupon code earlier than the month ends.
5. Festive design and replica
The birthday electronic mail is all about celebrating the recipient, and the e-mail design ought to replicate this with vibrant colours and festive imagery. Moreover, the e-mail copy ought to get the reader excited. Phrases like “have a good time,” “occasion,” “reward,” and “birthday deal with” are a positive approach to seize the sentiment of a cheerful birthday.
One other approach to make birthday emails extra dynamic is to include a GIF. A easy animation, like falling confetti, could make your message extra engaging. Study find out how to create a GIF and find out how to insert a GIF into an electronic mail.
6. Eye-catching CTA
Along with making your recipients really feel particular, birthday emails ought to allow you to obtain the excessive returns we mentioned on the high of this put up. And one of the vital parts to assist with that’s the name to motion (CTA).
Make certain the CTA button catches the attention instantly by utilizing contrasting colours, strategic placement, and clear copy, like “redeem now.” Learn up on CTA finest practices to be taught extra.
7. Personalization
Everybody desires to really feel particular on their huge day, which is why birthday emails needs to be as customized as potential. Including the recipient’s identify within the topic line and replica is a superb begin. However you possibly can take personalization a step additional by together with data such because the recipient’s native retailer or suggesting objects they is perhaps all for primarily based on previous purchases.
In any case, 57% of recipients say personalization influences whether or not they discover an electronic mail memorable, and also you don’t need them to overlook your birthday provide.
Ship completely happy birthday emails with Twilio SendGrid
Prospects put a whole lot of belief in manufacturers once they share private data, like their beginning date. Birthday emails are a good way to reward this belief, put buyer information to good use, and reap the advantages for what you are promoting whilst you’re at it—and Twilio SendGrid has received you lined with electronic mail advertising and marketing automation.
E-mail advertising and marketing automation is vital to a profitable completely happy birthday electronic mail marketing campaign—when you arrange your automation, you possibly can relaxation assured you gained’t overlook your recipients’ huge day. Study extra about what you possibly can obtain with electronic mail automation and find out how to arrange your first automation with Twilio SendGrid.
Then, join a free Twilio SendGrid account to strive it for your self.
