Veritone Attribute allows Audacy to supply advertisers with extra analytics capabilities for marketing campaign planning, efficiency monitoring and optimization
DENVER — Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™, and a pacesetter in enterprise AI software program and companies, at this time introduced that Audacy, a number one multi-platform audio content material and leisure firm, is now leveraging Veritone Attribute. An present person of Veritone’s AI purposes, Audacy expands its utilization with Veritone Attribute to enhance and improve knowledge and analytics reporting for promoting prospects.
“As we purpose to greatest serve our shoppers, Veritone Attribute will additional allow us to optimize advertisers’ campaigns and maximize their advert {dollars}”
By way of the addition of Veritone Attribute, Audacy will complement their capability to show the efficacy of broadcast advert campaigns by sharing directional insights with advertisers as to how their campaigns are performing over a cross-section of Audacy’s portfolio of radio manufacturers. With these insights, advertisers might be higher capable of consider marketing campaign efficiency on Audacy stations compared to different mediums. Analysis has proven that advertisers who obtain attribution reporting spend extra year-over-year and cancel their advert campaigns much less usually on common than those that don’t measure efficiency.
“As we purpose to greatest serve our shoppers, Veritone Attribute will additional allow us to optimize advertisers’ campaigns and maximize their advert {dollars},” stated Brian Benedik, Chief Income Officer, Audacy. “There has by no means been a greater time to leverage the facility of audio to faucet customers, and this expertise will complement our present capabilities.”
Veritone Attribute helps advertisers decide the correlation between broadcast advert publicity and web site site visitors and delivers insights that enable advertisers to optimize campaigns by inventive, daypart, day of week and station to boost the outcomes of these campaigns. Moreover, via integration with present Veritone aiWARE purposes, Audacy can measure actions that listeners take after publicity to in-content mentions and model integrations, together with these from sponsorships, billboards, reside mentions, promotional commercials and extra.
“We’re excited to increase our relationship with Audacy and to assist them proceed to ship best-in-class measurement and optimization to their advertisers via Veritone Attribute,” shared Drew Hilles, senior vp, Veritone. “By persevering with to ship important insights on advert efficiency and optimization, Audacy is ready to empower their present prospects with invaluable knowledge and have interaction new ones by showcasing the effectiveness of campaigns throughout their portfolio of stations.”
For extra details about Veritone Attribute, go to www.veritone.com/purposes/attribute.
About Veritone
Veritone (NASDAQ: VERI) is a pacesetter in enterprise synthetic intelligence (AI) options. Serving organizations in each industrial and controlled sectors, Veritone’s software program, companies, and business purposes simplify knowledge administration, empowering the most important and most recognizable manufacturers on the planet to run extra effectively, speed up resolution making and improve profitability. Veritone’s main Enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine studying fashions to remodel audio, video and different knowledge sources into actionable intelligence. By way of its sturdy accomplice ecosystem {and professional} and managed companies, Veritone develops and builds AI options that remedy the issues of at this time and tomorrow.
To be taught extra, go to Veritone.com.
Audacy
Audacy, Inc. (NYSE: AUD) is a number one multi-platform audio content material and leisure firm with the nation’s greatest assortment of native music, information and sports activities manufacturers, a premium podcast creator, main occasion producer, and digital innovator. Audacy engages 200 million customers every month, bringing folks collectively round content material that issues to them.
Be taught extra at www.audacyinc.com, Fb (Audacy Corp) and Twitter (@AudacyCorp).
