Google removes advertisements from proper facet of search outcomes
In 2016, Google eliminated advertisements from the suitable facet of its desktop search outcomes (with two exceptions: Product Itemizing Advert packing containers and Data panel advertisements) in all languages, worldwide.
Google Advertisements would solely seem on the high and/or backside of the web page.
A further advert (so, 4 as a substitute of three) would seem above Google’s natural search outcomes for what it referred to as “extremely business queries.”
This was really the end result of a take a look at that started in 2010 and ramped up considerably in 2015, principally exterior of the U.S.
Google’s official assertion on the change:
“We’ve been testing this format for a very long time, so some individuals may see it on a really small variety of business queries. We’ll proceed to make tweaks, however that is designed for extremely business queries the place the format is ready to present extra related outcomes for individuals looking and higher efficiency for advertisers.”
Learn all about it in Confirmed: Google To Cease Displaying Advertisements On Proper Facet Of Desktop Search Outcomes Worldwide.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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