Monday, February 20, 2023
HomeMarketingAt the present time in search advertising and marketing historical past: February...

At the present time in search advertising and marketing historical past: February 20


Google stops supporting meta information key phrases tag

In 2018, we realized that Google had quietly dropped assist for the information meta key phrases tag.

Google didn’t announce this transformation, which had really occurred months earlier.

It was Google Webmaster Developments Analyst John Mueller who confirmed this on Twitter:

“It seems to be like we dropped assist for this across the time once we eliminated it from the assistance heart. Protecting it on pages is okay, we simply don’t use it for Google Information anymore.”

Utilizing the information meta key phrases tag not helped Google perceive your information content material. Google ignored it the identical means they ignore the traditional meta key phrases tag.

Google launched the information meta key phrases tag particularly for publishers in 2012.


Additionally on at the present time


Google: Spam lower than 1% of Maps content material

2020: Spam represented lower than 1% of the 20 million day by day contributions Google acquired on Maps.


Google provides new picture license metadata for licensable picture label

2020: Google was beta testing a brand new means for websites to show licensing details about content material that seems in Google Photographs.


Advertisers can now view Google cellular velocity scores for extra touchdown pages

2019: Google Adverts tweaked its cellular velocity rating algorithm to scale back the variety of advert clicks wanted to generate a end result.


Bing to require LegitScript certification for habit restoration advertisers

2019: Drug and alcohol habit restoration facilities must be licensed earlier than operating an advert marketing campaign and will not use lead turbines.


Yelp assessments offline attribution utilizing visitor WiFi and e-mail matching

2018: The corporate mentioned that each $1 spent on Yelp advertisements resulted in a $110 offline return, primarily based on combination transaction knowledge.


Google says no algorithm modifications in new deal to demote pirated content material in UK search outcomes

2017: Google and Microsoft Bing agreed to scale back pirated content material from their search ends in an settlement named the Voluntary Code of Observe.


New ‘Name-Solely’ Advert Sorts Arrives In Google AdWords To Make Cell Simpler

2015: Advert sort would give mobile-centric entrepreneurs the flexibility to arrange telephone name conversion solely campaigns.


Yahoo Needs To Syndicate Search To 600,000 Cell Apps

2015: Yahoo had an formidable plan to increase the attain of its search, show and video advertisements by means of a new Cell Developer Suite.


Search In Pics: Google Glass E book, Android Cell & Pebble Seashore Field Seats

2015: The newest pictures exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.


Bing Webmaster Pointers Up to date To Embrace Demotions For Key phrase Stuffing

2014: The warning mentioned Bing might demote or delist a website that makes use of key phrase stuffing. 


Yahoo Offers $10 Million To Assist Develop Subsequent-Gen Siri And Higher “Contextual Search”

2014: Yahoo gave $10 million to Carnegie Mellon College to assist “InMind,” a mission that sought to develop a subsequent technology clever assistant and enhanced personalization capabilities.


Yandex Experiences Income Up 37% In This autumn, Advert Community Income Almost Doubles

2014: The corporate mentioned it had greater than 270,000 advertisers, a 30% acquire year-over-year and up 10% from Q3 2013.


No, Google Hasn’t Launched Unannounced Penguin Updates

2013: A current Google video may need advised that Google was pushing Penguin Updates with out asserting them, however Google mentioned this wasn’t the case.


Google Buying Tops Amazon Product Adverts: 32.7% Extra Price Efficient

2013: Within the second half of 2012, Google Buying despatched 120% extra site visitors to retailers than Amazon Product Adverts.


Google Permits Blocking AdWords Outcomes With Block Web site Function

2012: It appearsed you can block websites from exhibiting up within the paid search advert outcomes, whether or not signed into Google or not.


“Googler Killer”, Cuil, Patent Functions Acquired By Google

2012: Cuil, which launched in June 2008 and went defunct in September 2010, had their patent functions acquired by Google.


AdCenter Revamps Location Concentrating on To Mimic AdWords

2012: Microsoft adCenter made modifications to its location concentrating on performance that introduced it into line with the trade customary Google AdWords.


The Microhoo Bunch

2010: The just lately accredited Microsoft-Yahoo search deal, set to a TV theme track.


Google Suggests Methods To Stop Hacking

2009: Utilizing Google website search might assist determine if a hacker had added widespread spam content material, or Google Alerts may very well be used to watch spammy phrases and phrases.


Google Adjustments Show URL Coverage: One Area Per Advert Group

2009: Advertisers might solely have the identical area exhibiting in a particular advert group within the show URL subject.


Google Maps: Transit Updates, Map Maker In 27 Languages

2009: The target of the product was to allow native customers/builders to construct out maps knowledge and content material for locations on the earth the place there aren’t any industrial or different third-party databases that Google might simply implement.


Google AdSense Provides Font Choice

2009: Publishers might choose between Arial, Instances, and Verdana font sorts and they’d be current on all of their Latin-based character models.


Google Brings Again Video & Drops Buying From High Navigation

2009: In November 2007, Google did the precise reverse.


Search In Photos: Ask.com At Daytona, Vint Cerf At SMX & Yahoo Hack Day India

2009: The newest pictures exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.


Lee Odden Interviews Google’s Adam Lasnik

2008: Subjects included duplicate content material points, and if there are penalties, and utilizing the nofollow to “sculpt PageRank.” 


Microsoft & Google Sued Over Paid Search Patent Infringement

2008: An organization named Paid Search Engine Instruments of Liberty Township mentioned Google’s AdWords and Microsoft’s adCenter merchandise infringe on their patent, “Paid search engine bid administration.”


Gates On Yahoo Acquisition: It’s The Engineers We Need

2008: It wasn’t the advertisers, the model, or the site visitors a lot because the engineers that Microsoft needed within the Yahoo acquisition.


Yahoo Search Index Now Supported By Open-Supply Hadoop Structure

2008: The advantages, amongst others, had been price financial savings and scalability.


Van Natta To Go away Fb, Yahoo Provides Enhanced Severance To Retain Workers

2008: The rationale given for the packages was worker retention in a local weather of uncertainty, which had accelerated the departures of a lot of excessive profile Yahoo staff.


Newspond Lauches Information Aggregation Web site That Makes use of A “Tireless Digital Mind”

2008: Newspond was a information aggregation website that boasted “No editors. No voting. Simply an AI information engine.”


SES London 2008 Day Two Recap


Cell Search Nonetheless A Shut Race

2007: Google had about 4.75 million U.S. subscribers within the fourth quarter of 2006, roughly 1.1 million greater than Yahoo.


New Stats On Google’s Merchandise Present Video & Weblog Growing Whereas Froogle & Listing Reducing

2007: “Tremendous performers”: Google Video, Google Weblog Search, Google Scholar and Google Desktop.


Itemizing Of Lists Of Google Merchandise

2007: An inventory of lists of Google merchandise.


Let Google Drive Your Automotive For You

2007: Web page “proposed giving computer systems management over vehicles” in order that there will probably be fewer accidents.


Google Teaches Programming Class At College Of Washington

2007: This course would “train college students to make use of 40 computer systems to unravel issues akin to what number of occasions the phrase ‘delicate’ appeared on the Web and which ‘delicate’ was most related to Web customers.”


Viacom To Signal With Joost Over Google’s YouTube

2007: Joost was like YouTube however they specialised in industrial video. 


Textual content Messaging: The place The Quantity And The {Dollars} Are Right now

2007: Cell promoting as a mass medium would take off, however the query was: when and in exactly what kind?


From Search Advertising and marketing Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< February 19 | Search Advertising and marketing Historical past | February 21 >



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments