Inspiring activism
To have fun 50 years in enterprise, Patagonia kicked off a marketing campaign this month to speak its intentions for the following 5 a long time. Launching on March 10, the primary day of SXSW, the outside put on model hosted a number of occasions at its Austin shops.
“For the following 50 years, particularly inside advertising and storytelling, an important factor we are able to do … [is] connecting folks to motion and serving to meaningfully change folks’s habits,” Aileen Ottenweller, head of brand name and influence advertising at Patagonia, advised Adweek. “To kick off at South by, we deliberate a collection of occasions that assist catalyze that for the Austin neighborhood.”
