Train can sharpen even the brightest minds, in keeping with sports activities model ASICS in a brand new documentary streaming on Prime Video. The worldwide marketing campaign, ‘Thoughts Video games – The Experiment,’ from London indie artistic company Neil A Dawson & Firm, About Past Productions, IPG’s Golin and Publicis Groupe, options an experiment featured inactive avid gamers from world wide bettering by means of train over a interval of 16 weeks.
ASICS EMEA government V-P Gary Raucher says: “Our founding goal is actually in our title, Anima Sana In Corpore Sano or a Sound Thoughts, Sound Physique. And our goal has by no means been extra related than proper now. In our always-on, turbo-charged world, our brains are feeling the pressure. However might train be the easy answer to provide our minds a much-needed increase? We needed to check that concept on the folks that depend on their brainpower essentially the most, specifically aggressive thoughts avid gamers. Via Thoughts Video games -The Experiment, we wish to encourage extra folks to maneuver. As a result of if train can sharpen even the brightest minds, think about what it may well do for the remainder of us.”
Neil Dawson, artistic director of Neil A Dawson & Firm says, “As an promoting man I’m all the time searching for compelling model tales to inform. It has been an actual privilege to work on this one. ASICS’ founding philosophy utterly units it other than all different sports activities manufacturers. Our problem was to provide you with an concept that did their story justice. A novel thought the viewer had not seen earlier than that will convey this model story to life in a truthful and surprising means.”
