Including a little bit of motion into an e-mail can deliver the message to life and elevate your e-mail advertising and marketing. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into trying out what an e-mail has to supply.
However there are another methods a GIF can improve an e-mail. On this submit, we’ll cowl some totally different makes use of for animated GIFs in e-mail and how one can implement them in your subsequent e-mail marketing campaign.
Measurement for GIFs in E-mail
It’s necessary to think about the kinds of photos you utilize in an e-mail, in addition to the general weight of an e-mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in e-mail, however the increased the file measurement, the longer it’s going to take to load. Aiming for below 200kb is an effective rule of thumb.
With most readers receiving e-mail on their smartphones, it’s best to contemplate loading time on cellular networks (though many readers are in a position to join cellular units to WiFi). In case your readership is principally desktop, why not check out some greater GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E-mail on Acid’s Marketing campaign Precheck contains an picture optimization characteristic that means that you can see in case your photos are too heavy. It additionally helps you to optimize the picture with one click on, then host it or obtain it to incorporate it in your e-mail.
What About Outlook?
Now that it’s solely older Outlook purchasers that don’t help GIFs, it’s value exploring some extra choices for animating photos all through an e-mail. When you’ve got a variety of subscribers utilizing older Outlook purchasers, take a look at this helpful hack to indicate a particular static picture to those purchasers.
Methods to Use an Animated GIF in E-mail
Animated GIFs aren’t only for hero photos anymore. Try these totally different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a particular module.
Convey Life to Static Photos
Followers of the Harry Potter movies and books have most likely imagined including real-life motion to images.
These animated photos might have many purposes, from e-commerce to leisure. For instance, you would experiment with including a refined spinning motion to a mannequin carrying the clothes you might be promoting. This may give the e-mail recipient a little bit extra data and a full 360º view of the product, rising the prospect of a click on.
Enjoyable Typography
Including transferring textual content to photographs is a cool method so as to add a signature or fascinating factor to a message. Should you use this system, make sure you embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook purchasers. Additionally, don’t neglect to incorporate descriptive alt textual content.
Try the code for this “Thank You!” message, together with a fallback static picture.
Transferring Backgrounds
Utilizing background picture fixes to cowl as many e-mail purchasers as attainable, you may embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photos is identical as a traditional GIF, so solely the primary body will present if the e-mail shopper doesn’t help animated GIFs.
View the total e-mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (an important a part of your e-mail), you may draw consideration to an motion you want to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra partaking and efficient. Utilizing any such picture provides a little bit of intrigue into an e-mail (“Did that simply transfer?”) by including refined motion. This system can enhance the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Model or Voice
Don’t neglect you may also use GIFs so as to add some character to an in any other case formal e-mail or use it to reinforce your model fashion and voice.
Artistic Increase, a global graphic design weblog, has a set of eyes that observe you round their web site. They carry this enjoyable method into their e-mail, as nicely, by inserting it subtly inside the footer.
Pizza Categorical makes use of dough ball characters that seem all through their youngsters’ menu, firm web site and social media channels. So, bringing these characters into their e-mail is a good way to reinforce the model.
How Do You Use GIFs in E-mail?
As we’ve seen in these examples, together with extra motion in your e-mail can encourage longer studying time, spotlight necessary areas of your e-mail, or improve your branding.
How do you utilize GIFs in your emails? Share with us within the feedback part under!
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the e-mail specialist company, ActionRocket. In his function at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the e-mail specialist company, ActionRocket. In his function at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
