Including a little bit of motion into an electronic mail can convey the message to life and elevate your electronic mail advertising and marketing. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into testing what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this publish, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in E mail
It’s necessary to contemplate the sorts of photos you utilize in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading pace. A slower load time may imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in electronic mail, however the increased the file measurement, the longer it’ll take to load. Aiming for beneath 200kb is an efficient rule of thumb.
With most readers receiving electronic mail on their smartphones, it’s best to take into account loading time on cellular networks (though many readers are capable of join cellular units to WiFi). In case your readership is principally desktop, why not check out some greater GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E mail on Acid’s Marketing campaign Precheck consists of an picture optimization characteristic that permits you to see in case your photos are too heavy. It additionally allows you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook shoppers that don’t assist GIFs, it’s value exploring some extra choices for animating photos all through an electronic mail. If in case you have loads of subscribers utilizing older Outlook shoppers, try this useful hack to point out a selected static picture to those shoppers.
Methods to Use an Animated GIF in E mail
Animated GIFs aren’t only for hero photos anymore. Try these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a consumer to hold on scrolling is nice for longer emails, or to attract consideration to a selected module.
Deliver Life to Static Photographs
Followers of the Harry Potter movies and books have most likely imagined including real-life motion to images.
These animated photos may have many functions, from e-commerce to leisure. For instance, you possibly can experiment with including a refined spinning motion to a mannequin sporting the clothes you’re promoting. This can provide the e-mail recipient a little bit extra info and a full 360º view of the product, growing the prospect of a click on.
Enjoyable Typography
Including transferring textual content to pictures is a cool manner so as to add a signature or fascinating factor to a message. In the event you use this system, make sure to embody a separate static picture or embody all of the textual content within the first body to accommodate older Outlook shoppers. Additionally, don’t overlook to incorporate descriptive alt textual content.
Try the code for this “Thank You!” message, together with a fallback static picture.
Shifting Backgrounds
Utilizing background picture fixes to cowl as many electronic mail shoppers as potential, you may embody an animated GIF instead of a static picture so as to add some motion behind your content material. The fallback for these photos is identical as a traditional GIF, so solely the primary body will present if the e-mail consumer doesn’t assist animated GIFs.
View the total electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (an important a part of your electronic mail), you may draw consideration to an motion you desire to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra partaking and efficient. Utilizing the sort of picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including refined motion. This method can improve the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Fashion or Voice
Don’t overlook you can even use GIFs so as to add some character to an in any other case formal electronic mail or use it to reinforce your model type and voice.
Artistic Increase, a global graphic design weblog, has a set of eyes that comply with you round their web site. They create this enjoyable approach into their electronic mail, as nicely, by putting it subtly inside the footer.
Pizza Specific makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is an effective way to reinforce the model.
How Do You Use GIFs in E mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight necessary areas of your electronic mail, or improve your branding.
How do you utilize GIFs in your emails? Share with us within the feedback part beneath!
Creator: Jay Oram
Jay Oram is a part of the design and code options crew on the electronic mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options crew on the electronic mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
