SAN FRANCISCO & BERLIN — AppsFlyer right this moment introduced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is without doubt one of the most internationally famend and educated specialists within the area of cellular advert fraud and safety, and brings over a decade of business expertise to AppsFlyer because it continues increasing its capabilities to stop and shield towards fraud.
“I stay up for working with the crew to make an awesome product even higher.”
“Cell advert fraud devours advertising budgets, contaminates efficiency knowledge and may flip profitable campaigns into losses. AppsFlyer has an efficient antidote in the marketplace with Protect360, which mixes real-time fraud safety with post-attribution detection,” stated Naumann. “I stay up for working with the crew to make an awesome product even higher.”
In his position as AppsFlyer’s Anti-Fraud Evangelist, Naumann will work to successfully fight advert fraud and repeatedly educate the business on threats and options, along with contributing to the additional growth of AppsFlyer’s Protect360 product suite. Naumann’s appointment comes at a vital time for the cellular promoting business, which is going through rising challenges from heightened advert fraud exercise, particularly throughout the present financial situations. As a pioneer within the struggle towards advert fraud, AppsFlyer supplies cutting-edge instruments and the newest insights to guard companies’ advertising investments. Naumann’s appointment underscores AppsFlyer’s dedication to offering probably the most superior measurement and advertising analytics options and guaranteeing a extra fraud-free promoting ecosystem.
With greater than ten years of expertise within the area of fraud prevention at firms reminiscent of Zanox, Trademob and Glispa, amongst others, Naumann’s in-depth experience analyzing massive knowledge and recognizing fraud patterns and ways has made him one of many foremost authorities on the earth. Till October 2022, he headed the anti-fraud division at Alter, a cellular measurement supplier that was acquired by Applovin in February 2021. Naumann additionally serves as head and co-founder of the Coalition towards Advert Fraud (CAAF).
A key a part of Naumann’s position at AppsFlyer will likely be instructional work to advertise information and sharing about advert fraud in cellular at giant. He may even spearhead new methods to innovate on fraud detection and prevention, and help AppsFlyer because the market chief continues its efforts to drive a safer and extra clear ecosystem.
“We’re delighted that Andreas Naumann, an absolute high professional within the business, is becoming a member of us,” stated Gal Brill, Common Supervisor, Past, AppsFlyer. “His expertise, information and perspective will assist us keep forward of the ever-evolving fraud ways and applied sciences.”
About AppsFlyer
AppsFlyer helps manufacturers make good decisions for his or her enterprise and their prospects with its superior measurement, knowledge analytics, deep linking, engagement, fraud safety, knowledge clear room and privateness preserving applied sciences. Constructed on the concept that manufacturers can enhance buyer privateness whereas offering distinctive experiences, AppsFlyer empowers hundreds of creators and 10,000+ know-how companions to create higher, extra significant buyer relationships. To study extra, go to www.appsflyer.com.
