App Radar is getting a facelift

We’re excited to announce that App Radar is getting a facelift!

We have heard your suggestions, and we determined to provide our paid consumer acquisition encompasses a facelift. Our crew has been working laborious to create a extra trendy and user-friendly interface that can assist you scale and monitor your advert efficiency globally. The brand new look is designed that can assist you work extra effectively inside your crew and simply navigate your advert efficiency knowledge. 

So allow us to information you across the uplifted look of App Radar’s Adverts Software!

Monitor the advert efficiency of your complete app portfolio in a single Dashboard

Like most app entrepreneurs and builders, you are at all times searching for methods to optimize your advert campaigns and enhance your ROI. However the extra completely different apps it’s essential to handle, the more difficult it will possibly get to maintain monitor of the whole lot and know the place to focus.

That is why App Radar’s new Adverts Dashboard enables you to hold monitor of your complete app portfolio in a single Dashboard. Monitor impressions, clicks, conversions, and prices throughout all of your apps. See how all of your apps carry out throughout completely different advert platforms, international locations, and timeframes, so you may rapidly determine which of them are doing nicely and the place there’s room for enchancment. 

Join all of your Apple Search Adverts & Google App Campaigns with App Radar and get solutions to questions comparable to: 

• Which app from my app portfolio will get the most effective price per conversion? Why are some apps underperforming? 
• Which of my apps has the very best conversion fee from clicks to conversions? 
• How a lot did I spend this month on Google App Campaigns & Apple Search Adverts throughout all my apps in comparison with the earlier interval? 

Save time when analyzing advert efficiency with international filters

Unified filters on high of the Adverts Dashboard allow you to simply evaluate knowledge throughout completely different timeframes, international locations, advert platforms, and apps – making knowledgeable choices about your consumer acquisition technique a breeze!

Configure your Adverts Dashboard primarily based on the next: 

• App(s)
• Advert Platform(s) 
• Time interval 
• Nation(ies) 

The info proven within the Dashboard will likely be adjusted accordingly primarily based on the filters you chose. It means you may simply evaluate knowledge throughout completely different timeframes, international locations, and advert platforms with out altering widgets individually. It can make discovering the insights it’s essential to make knowledgeable choices about your consumer acquisition technique simpler and sooner. Get sooner solutions to questions comparable to: 

• Which advert platform is most effective? Do I get a greater price per conversion with Google App Campaigns or Apple Search Adverts?
• Which advert platform helps my app development essentially the most? Ought to I give attention to Apple Search Adverts or Google App Campaigns? 
• How is my advert efficiency within the US in comparison with Germany? 
• Which app from my app portfolio will get the most effective price per conversion? Why are some apps underperforming? 

Observe your advert efficiency on the go

We all know how vital it’s to trace your adverts’ efficiency, however generally, it may be not straightforward to take action on the go. So we have made it simpler than ever so that you can try this. Now, you are able to do it from the consolation of your own home or on the go. App Radar’s new Adverts Software is optimized for cellular, so you may simply hold monitor of your advert efficiency from anyplace. 

Monitor your advert efficiency in essentially the most handy approach for you

Like most individuals, you in all probability spend a whole lot of time gazing screens. And in case you choose to take action in dim lighting, then you definitely’ll be comfortable to know that App Radar’s new Adverts Software gives a darkish mode choice.

Monitor your advert efficiency from Google App Campaigns and Apple Search Adverts in essentially the most handy approach – in mild or darkish mode. 

How App Radar might help you save time in analyzing your advert efficiency

Let us take a look at how App Radar might help you retain monitor of your Google App Campaigns and Apple Search Adverts. 

• Which advert platform is most effective? 
• Do I get a greater price per conversion with Google Adverts or Apple Search Adverts? Does it differ between App 1 and App 2? 
• Which nation will get the most effective price per conversion? 
• How do I resolve which advert platform to give attention to? 

It’s worthwhile to know which advert platform is performing the most effective by way of effectivity. One good technique to determine that out is to take a look at the fee per conversion. 

App Radar’s Adverts Dashboard, you will discover an summary of the fee per conversion throughout all of your apps. That approach, you may determine at one look which app brings you the most effective price per conversion. 

Now it is about deciding in case you ought to scale your campaigns. To make a data-driven resolution, make certain to test additionally different advert metrics like clicks and prices. 

Within the instance above, you may see that Apple Search Adverts convey us a greater Price per Conversion than Google Adverts. Moreover, we get a extra vital conversion quantity from Apple Search Adverts. On this case, it may very well be value scaling Apple Search Adverts additional. Nevertheless, we spend considerably extra on Apple Search Adverts than on Google Adverts. 

As you may see, the fantastic thing about a unified view is that you could get an summary throughout channels in a single single Dashboard and even dive into extra efficiency particulars. Go to the advert efficiency web page and test in a simplified overview which marketing campaign had essentially the most vital impression in your app development. Moreover, you may analyze which marketing campaign performs greatest or worst primarily based on vital KPIs per marketing campaign and nation.

Why do I get a low conversion fee between core advert metrics?

Seeing a drop in conversion charges may be regarding at first sight. However don’t be concerned, App Radar is right here that can assist you! Analyze during which step of the conversion funnel customers drop off. So, you may take measures primarily based on that and enhance your efficiency. 

If you’re seeing a low or reducing conversion fee from impressions to clicks, it may be an indication that your adverts have to be extra related and catchy in your target market. Folks resolve inside little or no time in the event that they click on on advert or not. Throughout that quick time interval, it’s essential to get their consideration. 

One more reason may very well be a change within the price range you spend in your campaigns. For those who strongly elevated your prices within the chosen time interval, it can often enhance impressions. Consequently, you would possibly see a decrease conversion fee between impressions and clicks because of the huge viewers. 

We’re comfortable to introduce some further options to our model new Adverts Software that may provide help to analyze the correlation between ASO and adverts in our extra trendy and intuitive interface: 

• Get a unified overview of your most vital UA efficiency metrics 
• Perceive the correlation between natural and paid consumer acquisition
• Analyze which UA channel is contributing essentially the most to your app development

What’s subsequent?

Throughout 2022, App Radar has made 28 new product releases, making your App Retailer Optimization and promoting workflows sooner and smarter to maximise your ROI.

All our product releases for 2022 are summarized and up to date on our web site below Launch Notes.

Curious to know what’s coming subsequent to App Radar’s Adverts Software? Test it out right here!

Abstract

The newest App Radar launch considerably improved the consumer’s expertise with Adverts Insights inside our device. Now you can use Adverts Software extra intuitively and monitor the advert efficiency of your complete app portfolio in a single Dashboard. 

Furthermore, App Radar’s Adverts Software helps you with the next: 

• Save time when analyzing advert efficiency with international filters
• Observe your advert efficiency on the go (cellular model)
• Monitor your advert efficiency most conveniently for you (darkish mode) 

We’re extremely excited to current our newest enhancements to you, and we will not wait to listen to your suggestions! 

Elena Wibmer

Product Marketer and App Advertising Skilled

Elena is an app advertising and product skilled at App Radar. She’s intrigued by trying to find new app retailer methods to share along with her purchasers all all over the world, with a particular give attention to natural and paid consumer acquisition.