It’s no secret that promoting through the Tremendous Bowl is a fairly large deal. With time slots in excessive demand (and, clearly, at a excessive price), one query arises each yr: How can a budget-savvy firm faucet into that Huge Sport fervor with out truly shopping for a Tremendous Bowl advert?
With its latest marketing campaign, Anytime Health is answering that query. Teaming up with AOR Mischief @ No Fastened Handle, the model’s “Anytime Anytime” marketing campaign affords viewers an opportunity to win free memberships and a grand prize of a visit to anyplace on this planet with an Anytime Health.
To unfold the phrase, Anytime Health has launched three brief teaser movies. “Anytime Anytime” reveals a health club fanatic understanding, describing all the numerous instances somebody may say anytime through the Huge Sport. As an illustration, “in the event you ask a good friend when you’ll be able to come over, they usually say ‘anytime,’ doesn’t depend—it needs to be on TV.”
In “Clearing Up the Confusion,” the announcer makes certain contributors are conscious that phrases like “typically” and “oftentimes” don’t depend. In the meantime, “Listening to Take a look at” reveals a research in motion the place a listener raises a hand each time they hear the phrase “anytime.”
“No occasion captures folks’s undivided consideration just like the Huge Sport. So we wished to actually give folks one thing to pay shut consideration to and switch this yr’s Huge Sport right into a recreation followers might play at house,” stated Mischief’s group inventive administrators, Howard Finkelstein and Ross Fletcher, in a press release.
“It’s soccer meets bingo. Simple for anybody to participate—identical to the model’s promise to make health simple for anybody to participate—with prizes which reinforce Anytime’s dedication to health actually anytime, anyplace on this planet,” they defined.
This marketing campaign will play out on social media, with viewers invited to notice anytime they hear “anytime” with the #JustHeardAnytime hashtag on Twitter and Instagram. It’s supported by OOH in Phoenix, the place the sport will happen Feb. 12.
