Anomaly London has employed Droga5 New York’s group knowledge technique Director, Anthony Khaykin, as its first head of knowledge.
Khaykin takes accountability for rising the information staff on the company, with a remit to recruit folks from inside and out of doors the business in any respect ranges of expertise, constructing the company’s perception staff and its capability to measure the influence of its work.
Anomaly has been quietly profitable enterprise, doing respectable work and rising in numbers during the last 12 months or so. New-ish purchasers together with Diageo, Google, Expedia Group and LVMH.
Khaykin stated: “Although entrepreneurs have increasingly more entry to knowledge, it too usually serves as a barrier slightly than catalyst for decision-making. My objective is to accomplice with purchasers and to make use of the completely different datapoints at our disposal to triangulate easy human truths – about their customers, their companies and the simplest methods to carry the 2 nearer collectively.”
Stuart Smith, accomplice & CSO at Anomaly London, stated: “Doing the appropriate factor for our purchasers’ enterprise is on the very core of the Anomaly mannequin. So, it’s crucial that now we have excessive degree knowledge considering so as to add perception to, and measure the influence of, what we do”.
Mom has additionally just lately employed a few senior folks from Droga5 New York. It’s good to see that London remains to be a draw for promoting expertise.
