This 12 months has been marked by a collection of modern function launches similar to our enhanced electronic mail editor, new account, and GenAI know-how. As well as, we reached the outstanding milestone of 1 million customers. These accomplishments underscore our dedication to innovation, consumer empowerment, and setting new requirements within the electronic mail advertising trade.
Stripo’s 2023 in numbers
Welcome to the normal rubric that we really take pleasure in — Stripo’s 12 months in evaluate, distilled into key figures. Right here, we highlight essentially the most important numbers that outline our journey by way of 2023:
- engagement per session: On common, every sheet noticed 22 periods, indicating a excessive stage of engagement and interplay with our platform;
- collaborative efforts: An electronic mail was edited by a most of 4 individuals, showcasing the collaborative spirit that drives profitable electronic mail campaigns;
- intensive template enhancing: The document for essentially the most adjustments made to a single template stood at 2,242 throughout 22 periods. This interprets to almost 100 adjustments per session, a testomony to the meticulous and thorough work of our customers;
- prolific electronic mail creation: Since 2017 — a outstanding whole of 8,361 emails created by a single consumer. In 2023 — a staggering 3,507 emails have been crafted by our most lively consumer, highlighting each dedication and productiveness;
- versatility in electronic mail exporting: The utmost variety of completely different Electronic mail Service Suppliers (ESPs) to which a single electronic mail was exported reached 6, demonstrating the pliability and adaptableness of our platform;
- rising neighborhood: Roughly 270,000 new customers joined us in 2023, considerably increasing our vibrant neighborhood of electronic mail entrepreneurs.
The evolution of our electronic mail editor
Staying forward of the curve is important — not only for us — however, extra importantly, for our customers within the dynamic subject of electronic mail advertising. This 12 months, our focus prolonged past merely updating the design. We aimed to create one thing considerably extra impactful for our customers.
The brand new editor: Efficiency and innovation
Our major aim with the new editor was to considerably enhance its efficiency, and we’re thrilled to report that our customers drastically appreciated these enhancements. Quicker, extra environment friendly, and extra dependable — these are the hallmarks of our revamped editor.
However that is not all. We perceive the significance of agility in right this moment’s fast-paced digital atmosphere. Due to this fact, we have designed the brand new editor to facilitate the speedy addition of recent options. This method ensures that we are able to shortly adapt to rising developments and consumer wants, protecting Stripo on the forefront of electronic mail advertising know-how.
WYSIWYG
A standout function of our new editor is the combination of “True” WYSIWYG (What You See Is What You Get). This superior interface revolutionizes electronic mail creation, permitting customers to work on a particular model of their electronic mail (desktop or cellular), change modes seamlessly, and excellent their designs in actual time. This functionality ensures that what you design is precisely the way it will seem to recipients, an important benefit in right this moment’s electronic mail advertising panorama the place responsiveness and adaptableness are key.
Ongoing developments: Options on the horizon
Whereas we’re pleased with the progress we have made, we acknowledge that there is all the time room for development. At the moment, options such because the Timer and AMP (Accelerated Cellular Pages) are nonetheless being developed for the brand new editor. To add them to your electronic mail, it is advisable to change to the outdated editor and when you’re achieved change again. Relaxation assured that every one the adjustments/modifications you make within the outdated editor will keep in-tact within the new editor.
Transitioning from outdated to new
We perceive that change might be daunting, which is why the outdated editor will stay operational for an additional 12 months to make sure a clean and stress-free transition. At the moment, the brand new editor remains to be within the testing part and is obtainable by default solely to new customers. This method permits us to refine and excellent the brand new editor based mostly on consumer suggestions and utilization patterns. Throughout this transition interval, customers can simply change between the outdated and new variations, which is able to enable everybody to maneuver at their very own tempo and adapt comfortably to the brand new options and interface.
The evolution of Stripo’s account
This replace is not only a facelift; it is a full transformation aimed toward enhancing pace, effectivity, and collaboration in electronic mail advertising.
Quicker and extra environment friendly
The brand new account at Stripo has been meticulously up to date to hurry up your work. We have streamlined processes and optimized efficiency, making certain that each motion you are taking is quicker and extra responsive. This improve isn’t just about fast fixes; it is a foundational enchancment designed to assist all of the thrilling options we plan to introduce.
Group initiatives
One of many standout options of our new account system is the power to create teams for particular person initiatives. You may set up particular settings and model tips that may be robotically utilized to all current and future initiatives inside the group. What’s extra, this performance means that you can assign roles, set permissions, and handle entry inside these teams seamlessly. This function is a game-changer for groups trying to preserve consistency and streamline workflow.
Versatile roles and permissions: Tailoring entry
At the moment, our system helps normal roles and permissions, however we’re actively creating a extra versatile framework. This replace will enable for customized roles and permissions, supplying you with larger management over how your staff interacts with initiatives. It is all about offering the fitting entry to the fitting individuals on the proper time.
Recognizing the rising want for cellular accessibility, we have redesigned the account to be comfy and environment friendly to make use of on cellular units. Whether or not you are within the workplace or on the transfer, you will have the total energy of Stripo at your fingertips.
The brand new account system at Stripo is extra than simply an improve; it is a transformation that paves the way in which for a extra collaborative, environment friendly, and mobile-friendly electronic mail advertising expertise. We’re enthusiastic about these adjustments and are assured that they may considerably improve your electronic mail advertising efforts.
Commenting and real-time co-editing: A piece in progress
We had formidable plans to launch the commenting and real-time co-editing options in 2023. Nonetheless, our dedication to utilizing CRDT (Battle-free Replicated Knowledge Sort) know-how to make sure that feedback are saved even with out an web connection has led to a slight delay. This know-how is essential for offering a seamless collaborative expertise, and we’re working diligently to implement it successfully.
Teamwork enhancements in progress
We’ve talked about that we’re within the midst of creating strong commenting and real-time collaborative enhancing options. These instruments are designed to permit instantaneous suggestions and collaborative content material creation. As soon as carried out, these options will considerably improve the way in which groups work together and work on emails, making the method extra dynamic and environment friendly.
Integration with Slack and Asana
One other thrilling growth is the combination of Stripo with well-liked undertaking administration instruments similar to Slack and Asana. With this function, people will have the ability to view initiatives and go away feedback with out the necessity to register or log in to Stripo each time. This stage of accessibility is especially helpful for groups that embody exterior collaborators or purchasers who want to supply enter with out being absolutely immersed within the Stripo atmosphere.
The give attention to teamwork inside Stripo is a mirrored image of our understanding of the collaborative nature of recent electronic mail advertising. These new options are being launched with the aim of considerably enhancing staff dynamics and enhancing undertaking outcomes.
Prioritizing knowledge safety and belief
For us, the safety of each our purchasers and their subscriber’s knowledge is paramount. That’s the reason we have carried out measures to make sure the best stage of knowledge safety and to construct belief with our purchasers.
Two-factor authentication (2FA): An additional layer of safety
We have launched Two-Issue Authentication (2FA) as an ordinary safety function for all Stripo accounts. By requiring a second type of verification, usually a code despatched to a cellular gadget, 2FA offers our purchasers with peace of thoughts, making certain that their knowledge is well-protected.
Complete safety certifications
Stripo is devoted to sustaining excessive requirements of knowledge safety and safety, as mirrored in our vary of safety certifications. These certifications are a testomony to our constant adherence to established knowledge safety practices. They supply our purchasers with the reassurance that each their very own and their subscribers’ knowledge are securely managed and guarded.
Vanta verification: A testomony to our safety requirements
We’re proud to announce that we now have handed the Vanta verification, a rigorous evaluation of our safety protocols and practices. This verification is a testomony to our unwavering dedication to knowledge safety.
Wanting forward, we’re on monitor to obtain our SOC 2 certification in February, additional solidifying our place as a frontrunner in knowledge safety. This certification, famend for its stringent necessities, will present an extra layer of assurance concerning our safety, availability, and confidentiality practices. Upon receiving the SOC 2 certification, it is going to be added to our Belief Heart.
Ongoing vigilance: Handbook moderation and HackerOne collaboration
Our method to safety is proactive and steady. We make use of handbook moderation to make sure that no scammers slip by way of our defenses. This hands-on method enhances our automated methods, offering an extra layer of scrutiny.
Moreover, our cooperation with HackerOne highlights our dedication to staying forward of potential safety threats. By partaking with a neighborhood of moral hackers, we are able to determine and handle vulnerabilities earlier than they are often exploited, making certain a safe platform for our purchasers and their subscribers.
Advancing accessibility in electronic mail advertising
We give attention to an important facet that usually goes missed within the digital world: accessibility. At Stripo, we’re devoted to making sure that our platform and the emails created by way of it are accessible to everybody, together with these with visible impairments.
Optimizing electronic mail code for accessibility
At Stripo, we have taken a big step this 12 months by optimizing the code for all emails created by way of our platform. This optimization is according to the rules set by the Electronic mail Markup Consortium, making certain that emails will not be solely visually interesting but in addition accessible, significantly for display screen reader customers. Recognizing our duty with over one million customers, we consider that optimizing emails for display screen readers is a vital step towards making the digital world extra inclusive. By enhancing the accessibility of emails from our platform, we contribute to a extra accessible on-line atmosphere, benefiting our huge subscriber base and making a constructive impression on the neighborhood.
Electronic mail marketing campaign precheck: Planning for enhanced accessibility
As we proceed to refine our electronic mail options, we’re excited to share an idea that’s at the moment in our growth pipeline: the Electronic mail Marketing campaign Precheck device. Though it is not but out there, it represents a big step ahead in our efforts to assist customers determine potential accessibility points of their electronic mail designs, aligning with our dedication to inclusivity.
Whereas the ultimate design and coding optimizations for display screen reader compatibility are sometimes within the palms of entrepreneurs and designers, our aim is to supply them with a device that gives worthwhile insights and proposals. The Precheck device, nonetheless within the strategy planning stage, goals to handle the wants of people who’re colorblind, dyslexic, or epileptic. By highlighting areas of an electronic mail that won’t meet accessibility requirements, and suggesting enhancements, we’re getting ready to empower our customers to create extra inclusive and efficient electronic mail communications.
Stripo’s accessibility initiative: WCAG certification
Stripo’s dedication to accessibility goes past simply the emails created on our platform. We’re actively working towards aligning with the Net Content material Accessibility Pointers (WCAG), specializing in making our platform usable for people with visible impairments, together with those that are coloration blind. This initiative is about adapting our instruments to be extra intuitive and user-friendly for individuals with a spread of disabilities, permitting everybody, no matter their visible skills, to craft efficient electronic mail campaigns effectively.
By optimizing our emails for accessibility, introducing instruments such because the Electronic mail Marketing campaign Precheck, and present process WCAG certification, we’re taking concrete steps towards this aim. We perceive that an inclusive method will not be solely a matter of compliance but in addition a mirrored image of our values and dedication to serving a various consumer base.
Evolutionizing electronic mail advertising with GenAI
This 12 months at Stripo, we have launched into a twin path of innovation, considerably advancing each our interactive modules and GenAI know-how. Whereas our interactive modules proceed so as to add a component of engagement and playfulness to emails, remodeling them into immersive experiences, the combination of GenAI marks a brand new period in electronic mail design and content material creation. Collectively, these developments are reshaping the way in which audiences work together with electronic mail content material, elevating every electronic mail from a easy message to a dynamic, customized expertise.
GenAI: A game-changer for textual content and modules
Our GenAI know-how is a groundbreaking addition to our suite of instruments. It is designed to revolutionize not simply particular person textual content parts however total electronic mail modules. GenAI’s capabilities lengthen past fundamental textual content era; it is about creating cohesive, contextually related, and fascinating content material for total electronic mail modules.
The imaginative and prescient: Automated electronic mail creation
Our imaginative and prescient for GenAI is formidable. We’re not simply trying to automate elements of the e-mail creation course of; we purpose to automate your entire course of. From drafting compelling content material to designing visually interesting and interactive modules, GenAI is ready to rework how electronic mail advertising campaigns are developed. This stage of automation will save time, cut back the margin for error, and permit entrepreneurs to give attention to technique and creativity.
Stripo’s interactive recreation modules
In 2023, Stripo considerably expanded our interactive module choices, introducing a spread of partaking and playful video games which have remodeled the e-mail advertising expertise. These recreation modules, a part of our interactive module generator, have opened new avenues for creativity and engagement in electronic mail campaigns.
A various vary of interactive video games
Our interactive module generator now contains a number of new video games, every designed to captivate and interact electronic mail recipients:
- scratcher recreation: This interactive function permits the creation of a “scratch-to-reveal” expertise, much like lottery tickets. Customers can disguise secret messages or promo codes beneath a scratchable floor, including a component of shock and interplay to their emails;
- wheel of Fortune: This recreation lets recipients spin a digital wheel to win prizes or uncover promo codes, including a enjoyable and interactive aspect to the e-mail expertise;
- puzzle quiz recreation: A artistic method to have interaction subscribers, this recreation challenges them to unravel a puzzle or riddle, with the reply revealed in an assembled picture;
- title match recreation: Added in October, this recreation calculates the compatibility of two names or how effectively a selected trip vacation spot fits the recipient. It is a versatile device that can be utilized in numerous thematic electronic mail campaigns, similar to Valentine’s Day or journey newsletters.
These video games might be created simply by way of a user-friendly interface and require no coding abilities. They provide a novel manner for entrepreneurs to reinforce their electronic mail campaigns, making them not only a technique of communication however an interactive expertise.
Celebrating milestones and setting new targets
Furthermore, we wish to spotlight the numerous occasions and milestones which have formed our 12 months, and sit up for our aspirations for 2024.
Celebrating 1 million customers
A monumental achievement for Stripo this 12 months is reaching the 1 million consumer milestone. That is greater than only a quantity; it is a testomony to the belief and loyalty of our customers. Every represents a narrative of creativity, success, and partnership with Stripo. A lot of customers who joined us in 2017 proper after launch are nonetheless with us. We’re extremely pleased with this achievement and are motivated to proceed offering distinctive service and modern options to our rising neighborhood.
Stripo at main occasions and podcasts
This 12 months, Stripo has made its presence felt at a number of main trade occasions, connecting with friends, gaining insights, and sharing our experience. A standout second was our participation in MailCon, a number one electronic mail advertising convention. It was right here that we drew inspiration from the likes of Cyrill Gross, whose insights on interactive fallback performed a pivotal function in shaping our method to electronic mail engagement. These occasions will not be nearly networking; they are a supply of inspiration and innovation for us.
Wanting ahead: Our plans for 2024
As we set our sights on 2024, Stripo is gearing up for a 12 months of formidable developments and strategic expansions. Our roadmap is outlined by a dedication to steady innovation and enhancing consumer expertise.
A serious milestone that we’re enthusiastic about is the rollout of Actual-Time Commenting, slated for this spring. This function is ready to revolutionize the way in which groups collaborate on electronic mail initiatives, enabling instantaneous suggestions and streamlined communication.
Recognizing the transformative energy of AI in electronic mail advertising, we’re delving deeper into automating the creation of particular varieties of emails. Our journey into AI-driven options has already begun, and we’re desirous to share our progress on this area quickly.
In step with the WYSIWYG precept, we’re additionally planning to adapt and edit emails in each darkish and light-weight themes. This function permits customers to right away see how their emails will probably be rendered in several themes and make vital changes on the spot.
Moreover, we plan to take care of our dedication to knowledge safety and accessibility, making certain that our platform will not be solely superior by way of know-how but in addition accountable and inclusive. We consider that the way forward for electronic mail advertising lies within the steadiness of innovation, safety, and accessibility.
Wrapping up
As 2023 attracts to a detailed, Stripo stands at a pivotal level of transformation. This 12 months has been marked by important achievements and the initiation of main adjustments that set the stage for an much more dynamic future. As we navigate these colossal adjustments, our focus stays steadfast on enhancing and revolutionizing electronic mail advertising.
We perceive that the wants and insights of our customers form our journey. Due to this fact, we warmly invite your strategies and suggestions. If in case you have concepts about how we are able to enhance or make our platform extra user-friendly, please attain out to us. Your enter is invaluable as we attempt to evolve and adapt.
Thanks for being part of our journey. We look ahead to persevering with this journey collectively in 2024.
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