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Should you watched Jeep’s Tremendous Bowl advert and thought to your self “Wow, animals certain do love an electrical Jeep,” you’re by no means getting invited to a different wedding ceremony.
Sure, Jeep went to the music-and-animated-animals properly earlier than with its “2022 Earth Odyssey” advert for its electrical Cherokee final yr. Sure, it acquired a pretend dinosaur in on the motion for a tie-in with the newest Jurassic Park sequel a couple of months later. However snagging Marcia Griffiths to remix her iconic (and, at some features, necessary) model of Bunny Wailer’s “Electrical Boogie” for a Tremendous Bowl advert promoting its 4xe hybrid electrical autos is simply seizing a criminally missed alternative.
With assist from inventive company Highdive and animation and particular results agency The Mill, Jeep picked up the place it left off final yr by highlighting the silence of 4xe autos’ electrical mode and letting the music do the work. The dancing animals approve, however the soundtrack supplied by Griffiths, dancehall celebrity and producer Shaggy and backing vocalists Amber Lee, Jamila and Moyann.
“We’ve introduced ‘Electrical Boogie’ into the longer term with our new era of 4xe electrified lineup to encourage our drivers and a brand new era of listeners,” stated Olivier Francois, international CMO of Stellantis. “We’d like to consider the industrial as a pure extension of our acclaimed ‘Earth Odyssey’ spot, with our Jeep 4xe autos and the animal kingdom getting in rhythm with nature.”
Initially written by Bunny Livingston (finest often called Bunny Wailer of the unique Wailers), “Electrical Boogie” was a modest hit for Griffiths when she first recorded it in 1983. When the Miami Sound Machine acquired their arms on it for a remix in 1989, nevertheless, it climbed up the charts in 1990 and accompanied the Electrical Slide that’s graced wedding ceremony, commencement events, cookouts and myriad different household gatherings since.
“Our collective goal was to place the highlight on Marcia and her outstanding voice whereas capturing the genuine tradition that the tune represents,” Shaggy stated.
Jeep caught video of Griffiths and Shaggy recording the tune in a Jamaican music studio and can launch it on Shaggy’s social channels (Fb: @Shaggy, Instagram, TikTok & Twitter: @direalshaggy) throughout the subsequent few weeks. Jeep acquired international rights to the tune and can embody it in spots within the 100 international locations the place it sells autos across the globe.
Unsurprisingly, Jeep is asking followers to make use of the tune and do the Electrical Slide on TikTok whereas tagging their movies #Jeep4xeElectricBoogie.
“Once I first recorded a remixed model of Electrical Boogie within the ‘90s, I by no means might have imagined that it could encourage a dance that also resonates with followers many many years later,” Griffiths stated.
The broad-reaching marketing campaign is a part of a wider international technique to introduce 4 all-electric Jeep SUVs in North America and in Europe by the top of 2025. As a part of its total technique, Jeep needs 50% of autos bought within the U.S. to be totally electrical by 2030, with 100% of % its European gross sales comprised of electrical autos by that point.
“It is a forward-thinking technique, on our path to changing into the main zero-emission SUV model on the planet and guaranteeing that hundreds of thousands of Jeep followers proceed to have a planet to discover, embrace and defend,” stated Christian Meunier, Jeep model CEO.
CREDITS
Shopper: Stellantis / Jeep
Advert or Marketing campaign: “Electrical Boogie”
Jeep model CEO, Christian Meunier
Chief World Advertising and marketing Officer, Stellantis, Olivier François
Senior Vice President and Head of Jeep model North America , Jim Morrison
Senior Vice President of Advertising and marketing, Stellantis – North America, Marissa Hunter
Head of Jeep Model Promoting, Nicole Pesale
Company: Highdive
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
ECD: Nathan Monteith
Artistic: Matt Collier
Artistic: Wayne Robinson
Artistic Director: Jorge Pomareda
Artwork Director: Gaby Strnad
Copywriter: Frank Viglione
Associate, Lead Account Director: Kaley Lambeth
Account Director: Melody To
Head of Manufacturing, Government Producer: Jen Passaniti
Government Producer: Carolina Velez
Senior Producer: Lindsay Vetter
Director of Enterprise Affairs: Kelley Beaman
Senior Enterprise Affairs Supervisor: Joanna Peltier
Editorial: Cutters Chicago
Government Producer, Cutters: Heather Richardson
Producer: Yianni Frangos
Editor, Cutters: Michael Lippert
Assistant Editor, Cutters: Jackie Cohen
Superstar Expertise Procurement/Music Supervision: Artistic License
Music: Carried out and Produced by Shaggy, Co-produced by Shane Hoosong. Combined by Robert “Hitmixer” Orton
Music Consultants/Producers: South Music
Artistic Administrators: Matt Drenik, Dan Pritikin
Sound Design: Robin Holden
HOP: Ann Haugen
Producer: Allison Lapinski
Manufacturing: Mill Route
Director: Nic Yiallouris
Producer: Peter Keenan
Director of Pictures: Paul Meyers
VFX:
Artistic Director: Andrew Pellicer, Carsten Keller, Fabian Frank
VFX Supervisor: Andrew Pellicer
Government Producer: Larissa Berringer
Producer: Mike Trivisonno, Jamie Hughes, Elle Lockhart
Shoot Supervisor: Andrew Pellicer
2D Lead Artist: Andrew Pellicer, Johan Alfort
3D Lead Artist: Ted Harrison
2D Artist: Rex Carter, Sandra Ross, Harimander Khalsa, Tamir Sapir, Rob Hagan, Seki Doru Ondun, Lucas Carracedo, Gangadharam Raja, Priyansh Gupta
3D Artist: (animation) Chris Welsby, George Rigby, Rachel Ward, Fatih Dogan, Jesus Parra, Shiny Rajan, Mari Chung, Gog Mkrtchyan (asset) Fiona Taylor, Jean Grandgirard, Joao Pires, Khaled Sabry, Maximilian Mallmann, Paolo Ceresa, Silvia Bartoli, Shane Dioneda (generalist/lighting) Will Laban, Jack Enever, Margaux Huneau, Luke Webster, Quentin Mourier, Anthony Bloor, Jeff Masters, Steve Eisenmann (fx simulation) Hamish Ballingall, Luke Dadley, Paul Carouge, Thanos Topouzis.
End Artist: Anthony Jarvis
Matte Portray: Derry Frost, Paresh Kumar Swain
Designers: Leidy Junco, Adrian Navarro, Devin Hayes
Storyboards: Syd Fini
Manufacturing Coordinator: Allison Hemingway
Colour:
Colourist: Paul Yacono
Government Producer, Color: Krista Staudt
Color Producer: Denise Brown
Color Help: Gemma Parr, Jacob Suffern, Joni Brandenburg, Rachel Phillips
Audio: One other Nation
Sound Design/Combine: Peter Erazmus
Audio Assistant: Lucas Hansa
Government Producer, Audio: Louise Rider
Producer, Audio: Josh Hunnicutt
Managing Director, Audio: Tim Konn
Footage Sourced and Licensed by STALKR
Government Producer: Colleen Cavanaugh Anthony
Archive Producer: Alexis Everhart
Venture Supervisor: Randall Collett
Researchers: Aaron Sharper, Jeffrey Harland, Brandi Self, Jen Tam, Lauren Wackell
