There aren’t distributors within the streets of Buffalo, N.Y., promoting sunscreen throughout huge lake-effect snowstorms. So why does the world’s largest beer firm spend hundreds of thousands on Tremendous Bowl adverts through the driest months in the US?
This yr, Anheuser-Busch declined the alcohol class exclusivity settlement it’s held with broadcasters for every Tremendous Bowl since 1989. That allowed opponents together with Molson Coors, Diageo and Rémy Cointreau to take the sector through the Huge Recreation.
It additionally gave AB the chance to rethink its Tremendous Bowl spending habits and refocus its sports activities advertising calendar.
