Friday, February 10, 2023
HomeMobile MarketingAncestry® will increase app engagement by 3x utilizing Department’s Common Electronic mail

Ancestry® will increase app engagement by 3x utilizing Department’s Common Electronic mail


Department’s complete suite of options and experience in cell development helped Ancestry® improve person retention and acquisition, in addition to drive
characteristic adoption. The e-mail marketing campaign confirmed important enhancements in key metrics. App opens elevated by 44% week over week, app downloads within the U.S. market rose by 50%, and worldwide markets noticed an almost 100% improve in app downloads. Moreover, there was an almost 3x improve in engagement with the app options highlighted within the electronic mail marketing campaign.

  • 44% improve in app opens
  • 50% rise in app downloads within the U.S. market
  • 3x improve in engagement
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