Anatomy of a disaster communications plan

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What type that disaster can take is extra unpredictable, although typically not unknowable. It might come within the type of an accident, a pure catastrophe, a communications misstep or a faulty product. The particular threat will rely, after all, on your online business, however listed below are a couple of that would affect you, drawn from a presentation at PR Every day’s latest Media Relations Convention, offered by Ed Hoover, disaster & points administration senior supervisor for Mars, Included and Eliot Hoff, govt director, world disaster follow lead for APCO Worldwide:

Figuring out and planning for these unplanned but foreseen crises is a crucial a part of any communications position. However if you’re gazing a clean web page — or a badly out-of-date disaster plan — it may be overwhelming to even know the place to start.

So begin easy, as Hoover and Hoff suggested:

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