It’s time to mirror on the entire superb issues that we, ActiveCampaign have delivered to life this previous 12 months, and a big a part of these concepts got here from you.
Whenever you consider 2023, the #1 factor that involves thoughts is AI. We’d be shocked if there’s anybody on the market not utilizing AI, together with us. We made enormous strides with AI-driven innovation, launching highly effective options inside e-mail content material technology and automation.
On this publish, we’ll dive into AI and the important thing themes we centered on as an organization, together with customer-driven innovation, maximizing your e-commerce retailer income, scaling what you are promoting with confidence, and ensuring your buyer engagement is as personalised as doable.
AI-driven innovation
In a world the place AI-driven innovation is redefining the boundaries of what’s doable, we discover ourselves on the forefront of a revolution in enterprise and advertising and marketing. Our current releases of AI-powered automation constructing and AI-powered content material technology are a testomony to the transformative potential of AI.
These developments exemplify the thrilling way forward for AI-driven innovation. Promising elevated effectivity and deeper, extra significant connections with our clients.
- AI-powered automation constructing: Developed for automation builders to kick begin and streamline the shopper journey. Making the construct and design course of a complete lot faster.
- AI-powered content material technology: Empowers entrepreneurs and gross sales professionals to ideate, compose, and reiterate to perfection.
- Entrepreneurs: Try your limitless content-generating wants.
- Gross sales groups: Dive into utilizing AI to craft the right messaging for leads.
“We have now at all times centered on taking advanced capabilities and making them accessible to all companies, not simply the enterprise. AI accelerates our mission of democratizing automation.”
Kelly O’Connell, Chief Product Officer at ActiveCampaign
Learn extra from our CPO on our imaginative and prescient for all issues AI.
Private and highly effective experiences
Within the ever-evolving panorama of selling and buyer engagement, we’re constantly advancing our platform to ship private and highly effective experiences. With plenty of impactful updates to our segmentation capabilities and the addition of key channel integrations, our clients are empowered to attach together with your audiences on a complete new degree.
These enhancements are a testomony to our dedication to offering you with the instruments to create actually personalised and impactful experiences that drive outcomes.
- Multi-select tags: Unlock the power to choose a number of tags directly inside a single situation. Goal your viewers extra easily and get house again for added fields inside your segments.
- Contact checklist standing circumstances: Acquire readability with this new characteristic. Select from quite a lot of contact checklist standing circumstances for visibility into your list-to-contact relationships. See all the totally different statuses and some use instances that’ll provide help to put this into motion.
- Electronic mail exercise home windows: Drive engagement by leveraging exercise home windows in your numerous e-mail circumstances. No extra guesswork or counting on tags for elevated message relevance. Study extra on the best way to construct out segments utilizing this characteristic.
- ‘Begins with’ operators: Expertise enhanced precision. ‘Begins with’ operators now accompany numerous circumstances for an excellent higher capability to narrowly goal.
- SMS integrations: Talk together with your contacts with extra than simply e-mail by including SMS communication to your advertising and marketing technique. We launched 9 new SMS integrations this 12 months, together with Tatango.
- Google Advertisements integration: Join your Google Advertisements account to ActiveCampaign to simply welcome new subscribers to your group and attain potential clients throughout Google’s promoting channels. Not a Google Advertisements consumer but? ActiveCampaign clients will obtain an advertisements credit score when signing up with Google Advertisements straight from their ActiveCampaign account. Study extra on the best way to set this up right here.
Buyer-driven innovation
Buyer suggestions holds nice significance for us, and this 12 months, we’ve seen a exceptional 619 of your concepts come to life!
By customer-driven innovation, we’re excited to share the most recent updates thoughtfully designed to align together with your wants and preferences.
- Kinds redesign: Construct kinds that captivate and gasoline the dynamic buyer journey. We have now kickstarted a collection of updates to supply a broader vary of customization choices. These updates empower you to change the design and visible components of your kind with none coding experience. These updates and extra coming inside the subsequent 12 months will pave the best way for us to allow extra subtle features.
- Electronic mail alignment: Additional tailor your emails to align seamlessly together with your branding and communication types. Select between a traditional centered look or a contemporary left or right-aligned e-mail to set them aside out of your common messaging.
- Automation marketing campaign administration: Streamline and simplify your marketing campaign administration with the power to bulk edit e-mail sender data and conduct bulk e-mail testing for automation campaigns.
Maximize e-commerce income
In accordance with a research by Forbes, by 2026, the e-commerce market is anticipated to complete over $8.1 trillion.
With extra clients buying on-line, what you are promoting can promote extra and earn extra consequently. ActiveCampaign is right here that will help you goal clients on a scalable degree that can increase gross sales, improve engagement, and construct model loyalty.
- Product catalog: Improve your gross sales potential by capitalizing on personalised product recommendations and expanded product segmentation circumstances tailor-made to your contacts’ pursuits or buy historical past. Seamlessly combine your Shopify and WooCommerce retailer with ActiveCampaign to import detailed product data in ActiveCampaign to extend engagement, increase gross sales, and construct model loyalty.
- Order standing: Ship a immediate follow-up together with your clients as their order standing adjustments. With our highly effective advertising and marketing automation capabilities, you possibly can automate this course of rapidly and simply. This proactive strategy ensures your clients keep knowledgeable, fosters engagement to strengthen relationships, and paves the best way for loyal, repeat clients.
- Coupon block: Drive greater conversions with personalised gives to advertise your gross sales and different promotions. Leverage the coupon block plus automation to incentivize clients to make a purchase order, akin to encouraging previous clients to purchase once more, recovering deserted carts, selling vacation gross sales, rewarding loyalty, and extra.
- Combine with VTEX: Join ActiveCampaign together with your VTEX retailer to nurture buyers and create cross-sell and upsell actions that drive income primarily based on clients’ behaviors. Monitor what your clients have bought and suggest future purchases accordingly by promotional emails, slack messaging, and extra.
Scale with confidence
Scaling what you are promoting is essential for achievement, nevertheless it’s typically mistaken for development. In actuality, these are two separate however equally very important targets. Progress expands your market and income whereas scaling establishes the inspiration for lasting development. They go hand in hand.
To confidently scale, you want environment friendly instruments to automate advanced processes that may in any other case sluggish what you are promoting down. This 12 months, ActiveCampaign launched a number of options that assist our clients obtain regular, safe development and have the boldness to succeed in new heights.
- Gross sales engagement automation reporting: Unlock a wealth of precious data about prospect interactions, e-mail efficiency, and extra, all designed to supercharge your gross sales success. Detailed analytics, together with automated 1:1 e-mail open and click-through charges, provide help to adapt your messaging, optimize your gross sales processes, and refine your methods.
- Account exercise stream: See a whole file of current account exercise, together with accomplished duties and job outcomes, account proprietor adjustments, 1:1 emails despatched, and engagement monitoring (open and hyperlink clicks) for 1:1 emails.
- Account subject adjustments set off: This primary-of-its-kind account-based B2B set off empowers companies to kick off automations primarily based on adjustments to any account fields, leading to improved processes, more practical outreach, elevated engagement, stronger connections, and in the end, extra worthwhile relationships.
- Multi-contact triggering: Enhanced engagement together with your contacts to effortlessly add a number of contacts to a single account or deal inside automations. Broaden your attain and concentrating on precision by partaking with the best contacts on the proper time, driving higher enterprise outcomes.
- Customized report add-on: Unlock the total potential of customized reviews with our add-on characteristic, obtainable for all ActiveCampaign plan tiers. Measure the affect of your advertising and marketing methods, achieve precious insights into your key gross sales metrics, monitor the efficiency of your e-commerce retailer, and rather more!
Right here’s to a different nice 12 months
This 12 months was all about AI and constructing deeper, extra engaged relationships together with your clients whereas driving will increase in conversion. We are able to’t wait to see what’s in retailer for 2024!
Trace: A brand new marketing campaign workflow, exercise logs, and extra promoting integrations.
We’re right here to assist small groups energy large companies with the world’s main clever advertising and marketing automation platform—inspiring entrepreneurs to realize greater than you ever thought doable.
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