My agency is constructing out dynamic emails which can be pushed by desire pages in-built Cloud Pages utilizing AMPScript for a number of Advertising Cloud shoppers, most of whom are built-in with Salesforce as their CRM. After we start working with Advertising Cloud shoppers, we’re typically shocked that they’re not making the most of this highly effective customization instrument to create focused and customized emails which can be much more participating. Merely put, you’re probably not realizing your return on funding with Advertising Cloud when you’re not deploying options that make the most of AMPScript.
What Is AMPScript?
AMPScript is a proprietary scripting language native to Salesforce Advertising Cloud that’s used to insert customized and dynamic content material into electronic mail messages, touchdown pages, and SMS messages.
There’s no documentation on why it’s referred to as AMPScript… though it might have been one thing like Automated Advertising Cloud Programming Script. And it’s to not be confused with Adobe’s Advertising Cloud Script, AMP.
What Are Some AMPScript Studying Sources?
- Salesforce’s AMPScript Syntax Information – paperwork the way to appropriately kind AMPscript perform calls, declare variables and values, and reference AMPscript key phrases.
- Salesforce Trailhead AMPScript Unit – This module introduces you to the fundamentals of AMPscript, whereas additionally supplying you with the sources it’s essential dig deeper.
- AMPScript.com – Jackson Chen is a former ExactTarget and Salesforce eMarketing Cloud worker who write this useful resource for customers to study AMPScript.
- AMPScript Information – This complete reference guide offers documentation on each AMPscript perform, with supporting code examples for real-world eventualities.
- The Drip – This unbelievable weblog from Salesforce Ben offers some fundamental and superior greatest practices and code examples.
Is There An AMPScript Editor?
One motive many firms keep away from utilizing AMPScript is that, whereas highly effective, there are restricted sources to edit and check AMPScript… so it may be fairly irritating. With no native editor within the platform that autocompletes and verifies your syntax for errors, Advertising Cloud customers are pressured to make use of third-party options or just write and check, write and check, write and check. I’m not seeing a change to this any time quickly, so we’re going to supply some sources and examples right here which may be useful.
- Ampscript.io – that is a web based AMPScript editor developed by Zuzanna Jarczynska. This utility permits simple AMPscript modifying by means of syntax highlighting and it’ll warn you about attainable syntax errors in your code.
- Microsoft Visible Studio – this Visible Studio Code extension permits you to join on to your Advertising Cloud Account, permits syntax highlighting for AMPScript, has built-in documentation for all AMPScript features, and in addition provides code snippets for language parts and features. Every snippet features a detailed description of the perform and its parameters. Snippets additionally present up while you hover over a perform identify.
- Chic Textual content with Package deal Management – this AMPScript syntax highlighter may be put in for the favored Chic Textual content editor utilizing the set up bundle.
AMPScript Examples
Right here’s a easy instance of a customized message that’s constructed with AMPScript that pulls first and final identify out of your Advertising Cloud subscriber attributes:
%%[
/* Set variables for personalized content */
SET @firstName = AttributeValue("FirstName")
SET @lastName = AttributeValue("LastName")
/* Insert personalized content into email message */
Hi @firstName,
Thank you for signing up for our newsletter! We hope you find the content valuable.
Sincerely,
The @lastName Family
]%%
Right here’s an instance the place we are able to dynamically change the content material of the message by trying up the curiosity attribute of a subscriber
%%[
/* Set variables for dynamic content */
SET @interest = AttributeValue("Interest")
/* Display content based on subscriber's interest */
IF @interest == "Sports" THEN
Output(Concat("Check out our latest sports news and updates!"))
ELSEIF @interest == "Technology" THEN
Output(Concat("Stay up-to-date on the latest tech trends and innovations with our newsletter!"))
ELSE
Output(Concat("Discover a wide range of topics in our newsletter!"))
ENDIF
]%%Or, in case you have a comma-separated attribute of pursuits, you may see in case your time period is included within the attribute:
%%[
/* Set variables for personalized content */
SET @interestList = AttributeValue("InterestList")
SET @term = "Technology"
/* Check if term exists in interest list */
IF IndexOf(@interestList, @term) > 0 THEN
Output(Concat("You are interested in technology!"))
ELSE
Output(Concat("Your interests are not related to technology."))
ENDIF
]%%You’ll be able to even loop by means of an information extension to retrieve and show a selected variety of data.
%%[
/* Declare variables for personalized content */
var @rows, @row, @rowCount, @numRowsToReturn, @lookupValue, @i
/* Set variables for personalized content */
set @lookupValue = "Shirts"
set @numRowsToReturn = 3 /* 0 means all, max 2000 */
/* Query and retrieve the rows of data as well as their order */
set @rows = LookupOrderedRows("Orders",@numRowsToReturn,"OrderDate desc, ProductName asc", "ProductType", @lookupValue)
set @rowCount = rowcount(@rows)
/* Display each of the rows */
if @rowCount > 0 then
for @i = 1 to @rowCount do
var @ProductName, @OrderDate
set @row = row(@rows,@i) /* get row based on counter */
set @ProductName = field(@row,"ProductName")
set @OrderDate = field(@row,"OrderDate")
]%%
Row %%=v(@i)=%%, %%=v(@ProductName)=%% was ordered on %%=v(@OrderDate)=%%
%%[
next @i ]%%
%%[ else ]%%
No shirt orders discovered
%%[ endif ]%%
And, after all, you may write HTML throughout the output of your AMPScript to create stunning, dynamic HTML messages in your subscribers.
In case you’re searching for help on growth of your dynamic HTML electronic mail, dynamic SMS messages, or dynamic touchdown pages constructed on Cloud Pages, don’t hesitate to achieve out to Highbridge for help.
