Amazon’s 2023 Tremendous Bowl spot tells the story of what hundreds of thousands of households have skilled over the previous few years: adjusting from pandemic stay-at-home orders to the eventual return to high school and work. And it’s all seen via the eyes of the household canine. boy named Sawyer, who turns dangerous.
In spite of everything, if you’re used to getting love all day lengthy, it will get boring if you’re dwelling alone for hours. So Sawyer chews up the furnishings, gnaws on the distant management, and rips paintings from the wall.
So the place was Amazon going to go along with this? Will the household pull the set off on that canine crate they’re looking? Would they do a pandemic-era pet dump and depress about 100 million viewers? Is there any approach that the household and Sawyer can coexist?
Properly, worry not, expensive viewer. Our bored pal isn’t sure for the shelter or taking a protracted trip to a distant farm someplace. It seems the crate was for a scruffy little buddy to play with.
“By each section of life we’re centered on serving to prospects get what they want, after they want it, at a fantastic worth and that extends to their four-legged relations too,” stated Claudine Cheever, Amazon’s VP of world model and advertising.
The 90-second spot, titled “Saving Sawyer,” aired within the third quarter of Tremendous Bowl 57 which was received by the Kansas Metropolis Chiefs by a rating of 38-35 over the Philadelphia Eagles.
