Based | 2016
Headquarters | Irvine, CA
High Govt | Jared Turner, CEO
Merchandise | Well being and Wellness
Our hectic schedules, busy household lives and work-till-you-burn-out method to profession constructing has left most Individuals in a perennial state of disaster. Add a worldwide pandemic to the combination and also you’ve received a recipe for chaos. Whereas the wellness business has grown exponentially over current years, a more recent market is taking middle stage with holistic options to our overburdened existence. “Psychological Wellness” seeks to enhance total psychological well being by addressing the entire “self”—inside and outside—by services and products supposed to assist us really feel our greatest. Amare Global launched in 2016 as The Psychological Wellness Firm and appears to not solely lead this new market however a worldwide psychological wellness motion.
All the things Begins with Love
Entrepreneur Hiep Tran based Amare International from a spot {of professional} success however private burnout. Like so many Individuals, he discovered himself at a crossroads.
“Our Founder and Chairman was impressed when he created Amare in 2016 in response to his personal life experiences tied to psychological wellness challenges,” Chief Govt Officer Jared Turner shared. “On the time, Hiep had achieved excessive ranges of success in different companies, however like so many people, realized he did so on the expense of his psychological wellness. After navigating his personal therapeutic journey, he wished to empower others to take action as nicely. That is how Amare was born.”
Hiep named his new enterprise Amare, which implies “to like” in Latin. He wished like to be foundational to how the corporate operates and serves its workers, area and prospects.
“When creating Amare, Hiep wished to discover a technique to deeply join individuals from all walks of life everywhere in the world,” stated Jared. “He believed loving oneself was the beginning of with the ability to love others, so ‘Amare’ was a pure match for the title of the corporate. We wish our company workers and area organizations to really feel cherished, impressed and valued. We’re centered on operationalizing love all through our group to create a neighborhood and tradition of belonging and assist.”
Optimizing Psychological Wellness
The World Well being Group defines psychological wellness as “a state of well-being wherein the person realizes his or her personal skills; can deal with the traditional stresses of life; can work productively and fruitfully; and is ready to make a contribution to his or her neighborhood.”
Which means that psychological wellness will be addressed in a wide range of methods—bodily exercise, routine adjustments, remedy and dietary supplementation, to call just some. Amare is working to enhance psychological wellness most instantly by its product strains, nevertheless it’s additionally addressed by the monetary alternative it affords.
“Psychological wellness is a vital space that has gone unaddressed in a lot of the world, and we acknowledge a determined want to vary that,” shared Jared. “New scientific analysis has revealed that psychological wellness isn’t just in regards to the mind, it’s additionally in regards to the intestine (in any other case often called the ‘second mind’). At Amare, we all know that our psychological wellness will enhance as we optimize our microbiome, which is what our merchandise are formulated to do.”
Amare launched the world’s first award-winning gut-brain axis vitamin system with its flagship FundaMentals Pack. This set of 4 merchandise addresses the “three brains”—the intestine, mind and coronary heart—to reinforce total psychological wellness. Right now, Amare’s product strains embody dietary supplements to deal with each space of total wellness: intestine well being, psychological health, confidence and weight, vitamin, sexual wellness and private care.
In late 2022, Amare introduced that the corporate had acquired Kyäni, a multi-national direct gross sales firm specializing in dietary and private care merchandise. This acquisition not solely considerably expanded Amare’s product line, however the firm’s world attain as nicely.
“Amare took an unbelievable leap after we strategically acquired Kyäni,” stated Jared. “Our focus for 2023 is to now absolutely combine the Amare and Kyäni companies into one united firm. With this integration, lots of Kyäni’s health-optimizing merchandise have change into a part of the Amare product line. And our world attain has expanded to over 50 nations around the globe.”
Rising and Giving
When the corporate launched in 2016, Amare Companions had been able to share the merchandise and alternative with the world. Right now, Amare is house to a area crew of greater than 155,000 Companions and 116 company crew members. In January 2022, Amare introduced a brand new social promoting alternative known as Amare X, designed for influencers throughout a number of platforms. In its first yr, this program has grown to incorporate Amare X Ambassadors propelling Amare’s psychological wellness revolution ahead.
“The psychological wellness story is extra related immediately than ever earlier than,” defined Jared. “Our merchandise, applications and occasions replicate this emphasis. The tradition and neighborhood stemming from this are very engaging to individuals in immediately’s world. By inspiring individuals to like and consider in themselves, we hope to speed up their private transformations, permitting them to dwell their goals whereas positively impacting others.”
Amare is experiencing progress throughout the board—a rising area and expanded world presence, in addition to just lately launched merchandise with extra new choices on the way in which. In 2022, the corporate launched a microbiome-associated weight-loss product known as GBX Match, a QUADbiotic that deploys 4 totally different gut-enhancing components to realize and keep a wholesome weight. Earlier this yr, Amare launched GBX Burn, a fat-burning product designed to assist preserve weight off by working in tandem with GBX Match to sign mechanisms within the gut-brain-axis.
As Amare grows, it additionally provides. In 2021, Amare launched a partnership with The Youngsters’s Middle Utah to assist their efforts to enhance psychological wellness in youngsters. The Youngsters’s Middle supplies complete psychological well being care to reinforce the emotional well-being of younger youngsters. Moreover, the corporate has continued an initiative began by Kyäni that serves world dietary wants through “Potato Paks.” Potato Paks are balanced meals that meet dietary necessities set forth by the World Meals Program and have been despatched around the globe, together with Mexico, Haiti, Honduras, the Philippines, the Dominican Republic, Turkey and Ukraine.
Pursuing Imaginative and prescient
As Amare continues to work in the direction of its imaginative and prescient of main the psychological well being motion throughout the globe, the corporate has put new objectives in its sights. In October 2022, Amare introduced its March to a Million marketing campaign, defining a purpose of Amare merchandise in a single million households inside 5 years. Buying Kyäni opened a world of recent potentialities, rising Amare’s world footprint from one nation to 50; so, the corporate’s dash in the direction of a million properties has gained new pace.
“Persons are accustomed to specializing in their bodily wellness, however we consider psychological wellness and bodily wellness are inextricably linked and that is mirrored in our product portfolio,” shared Jared. “We consider it is a distinctive and highly effective technique to contribute to the well-being of individuals around the globe. We’re seeing {the marketplace} reply to this method by rewarding the corporate with triple digit progress. I’m most enthusiastic about our ongoing effort to combine the Kyäni enterprise into Amare globally. There’s a enormous alternative to offer psychological wellness options in each area of the world, and we’re uniquely positioned to pioneer this effort.”
From the April 2023 concern of Direct Promoting Information journal.
