Malaysian low-cost airline airasia has lately introduced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. Based on an official assertion, the rebrand symbolises a brand new chapter for the expansion of the airasia Superapp and BigPay.
airasia Superapp, MOVE’s journey platform enterprise, will likely be renamed to ‘airasia transfer’ as a part of the revamp. The journey and way of life mega app empowers customers to buy flight tickets, lodge stays, meals, transportation, and store on-line.
Tony Fernandes, the highly-acclaimed Co-Founding father of AirAsia and CEO of Capital A, shared, “The title MOVE signifies us higher because the digital arm of Capital A, and reiterates our dedication to maneuver folks, concepts and innovation ahead throughout the journey house.”
Furthermore, the rebrand will see the introduction of 1 platform for all journey and monetary companies. Placing comfort and expertise collectively, it should characteristic built-in monetary options like steadiness shows and BigPay transaction data, while strengthening the corporate’s worth proposition because the main selection of journey app.
The Way forward for airasia Strikes Ahead
Fernandes will assume the function of Government Chairman at MOVE, highlighting the significance of driving synergy between the 2 companies. “With this alteration, the market can anticipate an enriching person expertise except for extra integration of BigPay options throughout the airasia Superapp (now airasia transfer) very quickly.”
Moreover, Nadia Omer will step into the function of Chief Government Officer on the airline starting the twenty sixth of October. As CEO, Omer’s accountability will likely be to drive the model’s imaginative and prescient and identification as a low-cost journey platform with excessive conversions.
Capital A Berhad is house to a number of firms, with airasia Superapp (now airasia transfer) and BigPay comprising its digital arm, MOVE Digital Sdn Bhd. Each companies have achieved nice strides, with airasia Superapp recording 15 million month-to-month lively customers on the finish of Q2 2023 and BigPay’s optimistic progress of carded customers by 16% YoY.
