Ian Whitworth lately described AI-generated content material as “infinite phrases no one desires.”
He noticed:
“ChatGPT is right here to make us all the identical… The Nice Similar-ening is upon us…
“ChatGPT, Jasper and all the remaining are highly effective conformity machines, supplying you with the power to churn out Bible-length materials about your self and your enterprise that’s precisely the identical as your opponents.”
That’s the trail of least resistance within the AI-generated arms race — utilizing the identical instruments that everybody else has entry to in the identical method as everybody else.
Sameness isn’t a brand new downside. A lot of what’s created is already a sea of sameness, written extra to appease Google’s search algorithms than precise folks. That is associated to what P&G CMO Marc Pritchard known as the “content material crap entice.”
In 2014, Mark Schaefer coined the time period “Content material Shock” to explain “the rising advertising epoch when exponentially rising volumes of content material intersect our restricted human capability to eat it.” He made this remark about exponential volumes of content material eight years earlier than the arrival of ChatGPT.
Whether or not AI-generated or human-generated, sameness is just not a successful technique. As we work out what to make of those highly effective new instruments, doing the identical factor as everybody else, simply in a extra environment friendly method, is a race to the underside.
We are able to’t break by the muddle by including to it.
Listed here are just a few associated cartoons I’ve drawn over time:
“If advertising saved a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
