Situation
Pull a listing of firms which are utilizing aggressive expertise. Attain out to these firms and invite them to take part in a side-by-side comparability of the 2 options to display your product’s distinctive strengths. In the event that they don’t interact, you possibly can nurture them with electronic mail or unsolicited mail detailing the variations between the merchandise.
Run this play on an automatic, ongoing foundation to seize all firms who add a aggressive resolution. With software program like ZoomInfo Workflows, you possibly can arrange a set off to establish when goal firms add a aggressive expertise and mechanically add them to an electronic mail sequence. Automate this message and construct a template that outlines the explanation why they need to swap to your product, focusing in your distinctive strengths relative to every competitor.
Set off
- Aggressive expertise added to an organization
Actions
- Establish firms which are utilizing aggressive applied sciences
- Detect account is partnered with competitor
- Provoke “bake off” electronic mail sequence and/or unsolicited mail gifting program
