Adweek’s 2022 Ladies Trailblazers

This 12 months, Adweek’s Ladies Trailblazers difficulty celebrates girls in media, tech and promoting who’re taking equality to the subsequent stage by pulling up seats for ladies and different underrepresented communities. They’re the ladies who’re strolling the stroll, past company pledges, DEI buzzwords and income targets, and utilizing their distinctive positions and expertise to empower those that don’t all the time have the loudest voices within the room. Their experience ranges from gaming and leisure to tech and past, and so they’re offering alternatives and furthering the success of the communities their work serves. Whether or not its worldwide icon Michelle Yeoh, who solely takes on roles she believes in and, within the course of, spotlights highly effective girls audiences can relate to, or company leaders like Periscope president Cari Bucci-Hulings, who all the time leads with empathy however doubled down when her workers wanted it most and employed a full-time, devoted therapist for them, we have a good time girls supporting girls—and past. —Luz Corona