Adweek’s 2022 Breakthrough Company of the Yr Shortlist

For the primary time in Adweek’s Company of the Yr program, Adweek is releasing the shortlist of businesses thought-about for every of its Company of the Yr classes. Adweek has expanded the classes this 12 months, including Midsize U.S., Small U.S. and Multicultural to the prevailing program of U.S., World, Worldwide and Breakthrough.

Adweek redefined the Breakthrough class as businesses, based prior to now 5 years, which have emerged as vital gamers on the company panorama or have pioneered a brand new self-discipline.

How we obtained right here

Adweek invited any company to enter (with out an entry payment) by offering details about its previous 12 months and greatest work. A crew of Adweek editors and reporters combed by means of the entries and created shortlists based mostly on which businesses had the best potential to face out within the last spherical.

Within the last spherical, businesses submitted a extra complete questionnaire that supplied info on consumer wins, income development, work, DEI, sustainability, expertise retention and extra.

A jury of Adweek editors and reporters deliberated over shortlisted businesses till they have been prepared for a vote to choose a winner within the class.

On Dec. 12, Adweek will reveal the winners of every class. Under, in alphabetical order, are the shortlisted businesses eligible to win Breakthrough Company of the Yr.

Breakthrough Shortlist

Intestine

Three issues we appreciated:

• Named Andrea Diquez as world CEO, Carmen Rodriguez managing director and Joselyn Bickford head of account administration.
• Opened its Los Angeles workplace, giving it two within the U.S. and 6 general.
• Intestine’s “Pleasure Is The Final Trophy” marketing campaign for Michelob Extremely.

L&C New York

Three issues we appreciated:

• Added world duties for Dole Sunshine Firm.
• The company opened a studio in Peru, permitting Peruvians to service U.S. and world purchasers from Lima.
• L&C’s work for Dole.

Lafayette American

Three issues we appreciated:

• 65% year-over-year development, together with new relationships with Stellantis and Sysco.
• Sustainability is core to what Lafayette American does, serving to information purchasers to make their corporations extra sustainable.
• Sustainability work for Stellantis, Sysco and Owens Corning

Majority

Three issues we appreciated:

• Added GM, Sprite and Fanta as purchasers whereas rising income 100% year-over-year.
• Majority was based on a dedication to be 75% numerous and has invested in making a pipeline with Traditionally Black Faculties to raise extra numerous expertise that the entire trade will profit from.
• Majority’s work for Realtor.com.

Mojo Grocery store

Three issues we appreciated:

• 10 consumer wins that embrace StockX and Bleacher Report.
• Dedication to range, fairness and inclusion that features a management crew that’s 64% feminine and 45% folks of colour. Muslim junior strategist Siham Saleh led a examine of younger American Muslims to determine stress factors they face throughout Ramadan. Mojo will launch the outcomes to assist all entrepreneurs higher perceive the underrepresented group.
• Mojo Grocery store’s work for Ladies Who Code: DojaCode.

Partyland

Three issues we appreciated:

• Income soared 237%, with consumer wins The Behavior Burger Grill, Wholly Veggie and TaxSlayer.
• Social gathering Land is positioning itself out there as an company purchasers can go to for pure comedy and happiness.
• Social gathering Land’s darkish humor for Dave’s Scorching Hen.

Particular U.S.

Three issues we appreciated:

• 45% year-over-year development.
• Expanded U.S. presence by opening a New York workplace.
• Particular Group’s work for Virgin Voyages.

Earlier winners

2021: Mischief @ No Fastened Tackle
2020: Highdive
2019: Johannes Leonardo
2018: Big Spoon
2017: David
2016: Venables Bell & Companions
2015: Warmth

See all previous winners for every class.