As a lot as it’s a scientific, technological or political drawback, local weather change is a communications drawback—as celebrated broadcast journalist and pure historian David Attenborough has mentioned.
And on the subject of enterprise and tradition, entrepreneurs are the a few of most extremely educated and influential forces of communication.
With that in thoughts, Adweek’s 2023 sustainability honor goals to focus on the individuals shaping the way in which entrepreneurs assume, speak and act relating to local weather change. These persons are charting the trail ahead for the advertising group on the subject of sustainability points. They’re must-follows for our group.
The award will honor one particular person from every of the next 5 classes:
- Chief marketer: This chief is redefining the position to weave sustainability into the material of their enterprise. They’ve a robust understanding of the place sustainability-themed advertising can go flawed and are utilizing modern methods whereas continuously shrinking their company local weather footprint. Their work is producing measurable outcomes whereas lowering local weather affect.
- Company lead: This company head is positioning their agency to serve not simply as a high-level inventive and strategic accomplice, but additionally providing up sustainable enterprise experience to assist shoppers make higher decisions round branding, inventive and digital campaigns.
- Activist: This particular person is difficult the trade to assume in another way about its response to local weather change—and having an affect. They don’t shrink back from the complexities that local weather change is creating for the enterprise world, and is working alongside the advert trade to assist the sector play a productive position within the struggle towards international warming whereas additionally efficiently adapting to our local weather actuality.
- Advertising group chief: This particular person is working to mobilize the advertising trade from the within—however with out the title of CMO or company head. This chief could be connecting creatives throughout the company world with sustainability-related schooling alternatives, or a model marketer supporting mid-level professionals as they navigate the complexities of greenwashing, greenhushing, greencrowding and each different buzzword in sustainability-related advertising.
- Entrepreneur: This chief is constructing a brand new method of doing enterprise that’s revolutionizing their respective sector with an impact-driven model. This could possibly be somebody creating a brand new type of textile recycling, a greater and extra inexpensive warmth pump, a extra environment friendly cloud platform for companies or a brand new method of transport that saves house and gas.
Please submit nominations by Monday, Feb. 27.
Adweek will make closing selections with the assistance of an exterior panel of consultants, and honorees shall be featured in our April sustainability-themed digital bundle.
