Marketing campaign Serves to Stem Misinformation on Local weather Change By means of Artistic Advert Codecs Reaching Thousands and thousands of Folks; is Supported by Founding AdTech Companions InMobi, Pinterest, Verve Group, Index Alternate, Amobee, Media.web, SeenThis, SmartNews, Media.Monks, Well.io
REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) group co-founded in 2020 by Amobee and greater than 50 companions from throughout the promoting ecosystem––has partnered with Undertaking Drawdown, a nonprofit group working to scale back greenhouse gasoline concentrations within the environment, to launch a world marketing campaign to encourage local weather motion.
“Yr-over-year, InMobi continues to help AdTechCares and its vital mission. InMobi is thrilled to be the first viewers companion on this marketing campaign with Undertaking Drawdown to affect individuals throughout the globe about how they will fight local weather change”
AdTechCares labored carefully with Well.io, Rooster + Black Artistic, and Undertaking Drawdown, to create highly effective messaging and determine key audiences for the “Odd One Out” international promoting marketing campaign that launched in November 2022. The marketing campaign, which targets each particular person and systemic change-makers, seeks to inspire climate-friendly actions in three areas: meals, agriculture and land use; business; and transportation, utilizing photograph and illustrated remedies. Twelve artistic choices can be found in quite a lot of sizes for AdTechCares companions to share with audiences world wide. The marketing campaign will run indefinitely to help the long-term purpose of avoiding catastrophic local weather change and shaping a more healthy planet for present and future generations. Sectors corresponding to power and buildings could also be added to the marketing campaign sooner or later. Media.Monks, international advertising and marketing and promoting providers firm and AdTechCares member, will help the trouble with social technique and execution, and Scope 3, the one firm to measure end-to-end emissions from throughout the media and promoting provide chain, will run the marketing campaign measurement.
“Now we have all been discouraged by the ‘doom and gloom’ tales which have dominated local weather change information lately,” says Todd Reubold, Director of Advertising and Communications at Undertaking Drawdown. “Undertaking Drawdown and AdTechCares goal to vary the dialog. This marketing campaign will deliver hope to the narrative and encourage motion by displaying how—if we work collectively—we will deal with local weather change as rapidly, safely, and equitably as attainable.”
“As a member of AdTechCares, and a longtime supporter of Undertaking Drawdown and its mission, we’re proud to assist amplify this marketing campaign,” says Liz DeAngelis, VP, Programmatic & Media at Media.Monks. “The promoting neighborhood has a novel alternative to have a profound affect on the way in which our world takes on local weather change. At Media.Monks, and extra broadly at S4Capital, working towards a extra sustainable future for all is core to our ESG technique and ethos. We’re honored to lend our abilities and experience to this marketing campaign and trigger.”
“Yr-over-year, InMobi continues to help AdTechCares and its vital mission. InMobi is thrilled to be the first viewers companion on this marketing campaign with Undertaking Drawdown to affect individuals throughout the globe about how they will fight local weather change,” says Kunal Nagpal, Chief Enterprise Officer, InMobi.
AdTechCares proudly companions with organizations, corresponding to InMobi, Amobee, Index Alternate, GeoEdge, Media.Monks, Media.web, Pinterest, SmartNews, SeenThis, Well.io, Verve Group in addition to others, and most lately went reside with campaigns in partnership with Sandy Hook Promise, which has served almost 3 million impressions throughout digital, video and out-of-home.
AdTechCares launched at first of the Covid-19 pandemic in 2020 and has since partnered with 50+ advert tech corporations to fight misinformation and hold humanity nicely. AdTechCares’ efforts initially targeted on Covid-19 security, in addition to Black Lives Matter and the Covid-19 vaccination rollout, campaigns which have reached greater than three billion customers mixed throughout the globe.
AdTechCares
AdTechCares is a coalition of promoting businesses, media corporations and advert tech suppliers donating their time, stock and expertise platforms to fight misinformation about Covid-19, help fact-based journalism, and affirm that Black Lives Matter world wide. To affix the AdTechCares coalition, click on right here. To comply with on LinkedIn, click on right here.
About Undertaking Drawdown
Based in 2014, Undertaking Drawdown is the world’s main useful resource for local weather options. Our mission is to assist the world attain “drawdown”—the purpose sooner or later when ranges of greenhouse gases within the environment cease climbing and begin to steadily decline, thereby stopping catastrophic local weather change—as rapidly, safely, and equitably as attainable. For extra info, see drawdown.org.
