Aubrey Plaza has taken the time period “tree hugger” to a different degree.
In a brand new advert from MilkPEP (brief for Milk Processor Training Program), the White Lotus star pronounces her newest function as co-founder of Wooden Milk, a product she describes as “The wortd’s first and solely milk produced from wooden.”
“Have you ever ever checked out a tree and thought, ‘Can I drink this?’” the Parks and Recreation alum asks whereas staring lovingly at her muse and caressing varied different timber. “I did!”
By photographs of her frolicking by means of “wooden milk orchards,” Plaza assures viewers, “We’re sure that our artisanal milk would be the solely milk you’ll need to drink for the remainder of your life. Why?”
She then rapidly shifts into her trademark deadpan tone: “As a result of I stated so.”
A splinter-mustached Plaza ultimately acknowledges that the product doesn’t truly exist, revealing that this is, in truth, a “Acquired Milk?” advert.
“Is Wooden Milk actual? Completely not. Solely actual milk is actual,” she declares in a swipe at plant-based manufacturers advertising and marketing their merchandise as milk.
If MilkPEP’s marketing campaign, created by company Gale, feels akin to a Saturday Night time Reside sketch, that may be as a result of it was directed by Hannah Levy and co-written by Neil Casey, each of whom are alums of the comedy establishment.
“Persons are making milk out of something as of late, however there’s just one actual milk,” Gale chief model and expertise officer Winston Binch stated in a press release. “To make the purpose in an entertaining method, we got here up with our personal absurd and fictional alt-milk model.”
Dairy vs. plant-based
In recent times, because the plant-based meals class has grown, the dairy business has challenged whether or not alternate options akin to oat, almond and soy drinks can legitimately use the label “milk” on their merchandise.
In February, the Meals and Drug Administration issued steerage saying that plant-based manufacturers may name themselves “milk.” The company additionally referred to as for further vitamin labels that will word when the drinks have decrease ranges of vitamins than dairy milk.
