Based | 1993
Headquarters | Harmony, NC
High Executives:
Robert Stevanovski, Chairperson & Co-Founder
Greg Provenzano, President & Co-Founder
Merchandise | Important Providers
Entrepreneurs are like magnets. They discover one another, recognizing that very same spark and imaginative and prescient. So, a gaggle of entrepreneurs speaking by means of new concepts is actually nothing out of the unusual—that’s, till inspiration strikes and one thing totally new is born. For the 4 founders of ACN, this lightning bolt second modified the whole lot and launched a enterprise that exhibits no indicators of slowing down, three many years later.
New Season, Identical Values
Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz dreamed up ACN at that fateful assembly 30 years in the past. All of them got here to the desk with vital direct gross sales expertise, so that they knew what they liked in regards to the business and what their earlier alternatives had been missing. And, most significantly, additionally they knew what their dream firm would stand for.
“In 30 years, our core values: integrity, dedication to giving again, Unbiased Enterprise House owners and prospects above all—these have stayed the identical,” Greg stated. “However we’ve tailored and up to date our merchandise as wanted and remained open to pursue different choices.”
“After we met in 1992, we looked for a possibility that we might put our religion and belief in,” Robert added. Within the fall of 1992, we had the loopy thought to begin our personal firm. We determined early on to at all times discover methods to present again and do issues the fitting manner.”
At present ACN operates with Unbiased Enterprise House owners (IBOs) in 27 nations. Whereas ACN started as a supplier of long-distance phone service, the corporate has advanced tremendously and now presents a variety of residential and enterprise providers overlaying 12 classes, together with cell phone service, power, web, bank card processing, well being care and journey.
“We began with long-distance service, but we remained open and really versatile in our mindset to pursue different providers that might create long-term residual earnings for our IBOs and supply actual worth for our prospects,” Greg shared. “We knew if we created the fitting atmosphere and platform, we’d appeal to the correct of individuals. Individuals who had been in search of a possibility and wished to do one thing particular for themselves and their households.”
ACN’s residential providers embody journey, cellular, id theft safety, gasoline and electrical energy, well being care, web, tv and safety and automation. Enterprise providers embody gasoline and electrical energy, web, well being care, cost processing and safety and automation.
Every service class is represented by a model or a number of manufacturers. For instance, ACN just lately launched Influence Well being Sharing, an inexpensive healthcare program that gives prospects an alternative choice to medical insurance. One other latest addition at ACN is Truvvi Way of life, a members-only subscription that gives journey advantages and discounted charges.
“Our menu of providers has by no means been higher, particularly with our latest additions of Influence Well being Sharing and Truvvi Way of life,” Greg stated. “I imagine that we will construct billions of {dollars} of income with these two providers alone. And the timing of our alternative has by no means been higher.”
An Unparalleled Alternative
Because the direct promoting business evolves, discovering new competitors exterior of the business in practically each product class, the ACN enterprise mannequin stands other than the group. Prospects the world over use key important providers on a regular basis—from the power they use of their properties to the wi-fi and safety programs that shield them and past. Whereas different direct promoting corporations are researching new product potentialities and new methods to maintain their prospects engaged, ACN faucets into these key providers prospects are utilizing already.
“There are lots of good alternatives in direct promoting, however we don’t depend on discretionary earnings. Our providing is usually providers which might be requirements,” Robert shared. “Our earnings alternative permits for residual earnings on on a regular basis title model services and products. We don’t have to alter shopping for habits.”
ACN is service-focused so there is no such thing as a stock for IBOs to purchases. ACN offers a customized web site, coaching & advertising instruments, enterprise monitoring powered by the Salesforce Platform, IBO & Buyer Help, ACN Perks and ACN Loyalty rewards.
All IBOs can entry the corporate’s in depth coaching and assist system together with a possibility for specialised management coaching with the Co-Founders. From on-line coaching to native, regional and worldwide coaching occasions and ongoing private growth, IBOs have the whole lot they should develop readily accessible to them.
“We’re at all times in search of distinctive and revolutionary methods to assist and join with our IBOs,” Greg shared. “We’re providing a hybrid method of Zoom and stay conferences; growing the variety of in-person occasions; and doing social media coaching as one other software of their toolbox to assist the IBOs appeal to others to themselves. We stay related by staying in tune with our leaders and what they need and must develop their companies.”
When the 4 founders met to dream up their perfect direct promoting group, they every got here with deep expertise that might form ACN for the higher. They knew they wished the IBO expertise to be seamless, supported and profitable—so that they created a household environment that’s outcomes centered and wealthy with rewards and recognition.
“For the reason that very starting we have now at all times put the success of our IBOs above the success of the corporate,” Greg stated. “I imagine that when you might have the next goal with the fitting intentions and focus, nice issues will occur for the corporate. And that’s precisely what occurred at ACN. Thirty years later, and we’re extra related right this moment than at any level in our firm’s historical past.”
Cheers to the Subsequent 30 Years
ACN has a lot to have fun, because it enters a brand new decade of serving IBOs, by means of steadfast management and ongoing enlargement. Within the final a number of years, ACN has grown by means of the acquisition of two corporations: Kynect and Group Nationwide. Each corporations’ important service choices match completely into ACN’s portfolio, creating worth for current ACN IBOs in addition to these IBOs that transitioned from Kynect and Group Nationwide.
“Each are service based mostly corporations, with related core values,” Robert shared. “So, it was a straightforward transition for each corporations, as each have excessive expectations and a household atmosphere. It’s been nice so as to add them to the crew as IBOs and within the company workplace.”
ACN’s founders, company crew members and IBOs are eagerly seeking to the following 30 years, as they proceed to develop collectively by means of serving their prospects’ important wants.
“We’re enthusiastic about persevering with to assist others,” Greg stated. “The latest addition of providers like Influence Well being Sharing and Truvvi Way of life makes us very bullish in regards to the future.”
From the Could 2023 challenge of Direct Promoting Information journal.
