Interesting to the world’s leaders with a “to do” record could seem fairly pointless, given what a hapless bunch they appear to be.
It was ever this although, the distinction nowadays is that there appears to be little consensus concerning the issues all of them face.
Mission Everybody was arrange by British author Richard Curtis, an incorrigible optimist, in 2017 to advertise the UN’s 17 Targets for Sustainable Improvement and world leaders (together with the UK’s new PM Liz Truss who has a couple of issues of her personal) got a reminder of what they’re imagined to be supporting with this movie, a part of a wider marketing campaign, from Accenture Track on the current Basic Meeting.
Richard Curtis says: “It’s by no means been extra essential that world leaders and the world at massive rallies behind the SDGs (objectives.) They’re the World’s To Do Checklist – a blueprint for a greater world – and it’s time they’re prioritised and leaders come collectively to get them accomplished.”
Attention-grabbing that they’ve chosen Bob Dylan’s ‘Blowin’ within the Wind,’ the ever-enigmatic Dylan didn’t specify, as I recall, what the elusive reply was.
Nevertheless it’s a pleasant marketing campaign – let’s hope for the most effective (fingers and the whole lot else crossed.)
MAA inventive scale: 7.5.
