Australian winemaker Hardys has appointed Above+Past as its artistic company of file following a aggressive pitch, as proprietor Accolade Wines prepares for a world relaunch of the model.
Above+Past will work with Hardys to develop its new model positioning and artistic together with a relaunch marketing campaign in a number of territories together with Australia, UK, US and Asian markets.
Hardys has been the best-selling wine model within the UK for the final 9 years. Above+Past’s sister company Yonder Media has labored with Accolade Wines since late 2021.
Accolade Wines CMO Sandy Mayo says: “We’ve a proud historical past of pioneering, of restlessness to maneuver our enterprise, model and wine ahead. In that spirit we had been looking for an bold artistic companion who might perceive our previous, and discover a distinct, inspiring artistic world for our future. Above+Past proved to be precisely that companion.”
Above+Past CEO Matt Steward says: “If you get the chance to work with an excellent model, an inspiring workforce and a consumer who believes within the energy of creativity to drive a model ahead, it’s as thrilling as it’s invigorating. We are able to’t wait to unleash a brand new imaginative and prescient, new work and herald a brand new viewers of Hardys drinkers into the wealthy world of Hardys and its wines.”
