Cannes has named its Marketer of the Yr for 2023 and AB InBev is the primary firm to win the accolade twice in a row.
Because the holder of the title final 12 months, AB InBev received 49 Lions, together with one Grand Prix and 10 Gold awards. The Grand Prix was for artistic effectiveness, and was awarded to Michelob Extremely for “Contract for Change,” an natural farming initiative.
Maybe extra importantly, AB InBev has demonstrated that an ongoing dedication to creativity makes enterprise sense: the corporate achieved an all-time excessive in gross sales quantity in 2022.
AB InBev, which owns greater than 500 manufacturers together with Stella Artois, Budweiser, and Corona, additionally received 40 Lions and two Grand Prix the the mixed 2020/21 awards.
Simon Cook dinner, CEO of Cannes Lions, stated: AB InBev have raised the bar as soon as once more and embedded a tradition that ensures continued success is inevitable. This win bucks the development and demonstrates an on-going dedication to creativity as a driver for development… They’ve additionally scaled, utilizing the very best apply established within the US as a blueprint for his or her method throughout different markets.”
Michel Doukeris, CEO of AB InBev, stated: “It is a testomony to the creativity of our complete advertising organisation. Investing in natural development is our primary precedence and this recognition of creativity additional demonstrates our model constructing excellence.”
Different current winners embody Microsoft (2020-21), Apple (2019), Google (2018) and Burger King (2017).
