Anheuser-Busch InBev has had fairly a yr.
The planet’s largest brewer, which claims to make one out of each 4 beers offered across the globe, was named Inventive Marketer of the Yr at Cannes, prime advertiser by advertising and marketing intelligence agency WARC and best marketer by nonprofit Effie Worldwide.
“Our inventive advertising and marketing capabilities proceed to be acknowledged,” Michel Doukeris, AB InBev’s chief govt officer, informed analysts throughout an earnings name in October. “This mix of best-in-class creativity, brand-building capabilities and efficient advertising and marketing are driving robust shopper connections with our manufacturers and enabling our accelerated prime line progress.”
