Wednesday, November 2, 2022
HomeAdvertisingA welcome track for Ukrainian refugees. No matter will Mom do subsequent?

A welcome track for Ukrainian refugees. No matter will Mom do subsequent?


Mom London has taken the artistic lead on one in every of BBC’s hottest pre-school animations, Hey Duggee, and made an episode that includes Ukrainian characters and songs to welcome Ukrainian youngsters to Britain.

The episode introduces pre-schoolers to some Ukrainian vocabulary through a tune that might be acquainted to Ukrainian kids, to encourage communication and to make refugees really feel at dwelling. The episode is a collaboration between Mom (a BBC roster company), BBC Studios, Kyiv-based Animagrad, and Studio AKA in London.

Harriet Newby-Hill, VP advertising and marketing, youngsters & household at BBC Studios, mentioned: “We’re delighted to crew up with Mom and Animigrad, and really feel very proud that Hey Duggee is taking part in its half to assist kids coming to the UK from Ukraine really feel welcome in such an enthralling and academic approach.”

Felix Richter, world artistic associate at Mom London, mentioned: “Collaborating collectively on this challenge to assist hundreds of kids see the worth of friendship throughout language limitations, has been an absolute privilege.”

It’s good to see Mom doing one thing out-of-the-ordinary, and you may’t assist however love this concept.

MAA artistic scale: 8

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