Podcasts have not too long ago grown into one of the vital widespread types of content material. Based on DemandSage, there are presently over 2.4 million podcasts with greater than 66 million episodes between them! Podcasts can create an in depth variety of alternatives for PR and advertising and marketing groups akin to sharing new merchandise, innovation, initiatives, analysis, and many others., and ought to be used as a part of an total communications technique. Nevertheless, there are some greatest practices and useful tricks to contemplate earlier than diving into the podcast area.
First issues first, do your analysis! Establish podcasts inside your trade that cowl subjects you’re already an skilled on. Unsure the place to start out? My favourite device for podcast analysis is PodSeeker, as a result of it provides you a contact electronic mail and exhibits what number of month-to-month listeners a podcast has, which may also help gauge relevance. Moreover, listed below are among the issues I wish to search for in a podcast: has it mentioned your opponents, talked about or interacted along with your group earlier than, featured different company in the identical function/title, or lined subjects you commonly talk about?
If you happen to or somebody at your organization is seeking to share details about a product, companies, experiences, and many others., ensure that the podcast truly accepts visitor earlier than pitching. Based on Muck Rack’s “State of Podcasting 2022” report, 81% of podcasts characteristic company generally or usually, so you ought to be in luck.
Upon getting your podcast targets recognized it’s time to create a pitch. Based on Muck Rack, present occasions are the main supply of inspiration for podcast content material. So, your pitch ought to be tied to related and well timed occasions or subjects inside your trade. Solely 22% of podcasters surveyed depend on subjects launched completely through pitches, so your matter shouldn’t be random, however as a substitute well-informed by present occasions, information, subjects or analysis.
When you’ve formulated a very good pitch, it’s equally vital to know what makes a foul one. Muck Rack states lack of personalization, complicated topic strains and unhealthy timing are the main explanation why podcasters will reject a subject or visitor. In truth, lack of personalization ranked even larger this 12 months at 51% of respondents vs. 47% in 2021. Moreover, 55% choose pitches which can be 200 phrases or much less and notably, most had no choice on a day of the week to be pitched. Of the podcasters which have a most popular pitch day, Tuesdays have been on the prime of the listing.
Moreover, podcasters wish to know you’re conversant in their exhibits. They need you to evaluate their web site and content material or evaluate their social media presence earlier than pitching. This additionally lets you higher personalize your pitch, thus elevating the probabilities they’ll reply and invite you on their present.
With all that in thoughts listed below are a couple of key further issues to bear in mind when drafting a podcast pitch:
- Your topic line ought to be clear and particular. For instance: “New Podcast Visitor? [Guest Name from Guest Company]”
- Make it customized! Point out the podcast or the host by title within the first sentence.
- Preserve it quick, as talked about above, below 100 phrases is the candy spot.
- Hyperlink to your company LinkedIn or digital portfolio so the host can simply test them out.
- Reference current analysis or an occasion you can talk about.
- Observe up! Typically the timing is simply off, proceed to comply with up weekly a handful of occasions.
Podcast reputation is rising. In truth, 64% of these surveyed imagine podcasts will likely be much more widespread within the subsequent two years. In case you have plans to faucet into this medium, make sure you comply with a few of these suggestions to make sure your outreach efforts are a hit. Completely satisfied pitching!
Cassidy Tamburro is program govt at Voxus PR.
COMMENT
