Athena Severi co-founded Titan Community, an Amazon-seller neighborhood, in 2019 with Dan Ashburn, a U.Okay.-based service provider. Earlier than that, the pair launched China Magic for product sourcing.
Titan Community hosts in-person occasions and affords workshops, mentoring, and collaboration.
Severi and I just lately mentioned Titan, promoting on Amazon, and extra. All the audio of our dialog is embedded under. The transcript is edited for size and readability.
Eric Bandholz: What do you do?
Athena Severi: I’ve the biggest mastermind on the earth for Amazon sellers referred to as Titan Community. I began my journey on Amazon 9 years in the past with my very own model.
I’m into constructing neighborhood. Once I obtained into Amazon, I began placing on dinners, occasions, and seminars, after which it changed into a cruise, after which it changed into a visit to China. It’s been a very enjoyable, adventurous, loopy journey.
Bandholz: Inform us about your mastermind.
Severi: We’ve introduced collectively some highly effective trade leaders. These guys are within the trenches, eight to nine-figure sellers. We’ve got consultants in sourcing, branding, exterior visitors, and extra. We name it Titan as a result of they’re the titans of the trade.
The place you’re at within the ecommerce journey determines your focus. Somebody looking for their first product has totally different wants than somebody doing 1,000,000 a month in gross sales. Every has distinctive ache factors, strengths, and focus.
The way it works. We onboard you and begin with a one-on-one technique name. You get assigned to a Titan mentor, somebody who’s just a few steps forward of you within the recreation. Everybody’s totally different. Your ambition degree can be totally different than the following man. Are you seeking to exit? Are you on the lookout for money circulation? What are you making an attempt to attain? Primarily based on these objectives, you’ll be assigned to a small group of like-minded people at an analogous place of their journey.
Bandholz: What do your in-person occasions appear like?
Severi: My background is in occasions. Once I put issues on, it’s like a complete different universe. We choose a lovely location, and we do the networking within the pool and on the seaside. Many entrepreneurs maintain every thing near their chest, so we’ve constructed a world the place people can construct belief with one another, have just a few drinks, and benefit from the atmosphere as they type that relationship. I really like watching folks’s eyes gentle up and seeing how they join. Occasions are my calling, what I used to be meant to do.
We’ve got workshops at our occasions, three or 4 hours. They’re very hands-on — conversion, pay-per-click, product, technique.
All informed we’ve about 4 or 5 occasions a yr.
Bandholz: Do you may have rivals in the identical house?
Severi: The primary time this occurred was in China. Two of our guys had been promoting comparable merchandise. I took them to a room and stated, “You’ve gotten two choices. You possibly can both have friction, or you possibly can collaborate. I recommend you collaborate.”
They went to their suppliers, leveraged the dimensions of their orders collectively, mixed containers, and have become pals. I’m not saying that’s going to occur on a regular basis. Wholesome competitors is an efficient factor.
There’s loads of room for everybody on Amazon.
Bandholz: What’s the best member of Titan Community?
Severi: We’re on the lookout for mental property and distinctive manufacturers that talk to their viewers. We don’t search cookie cutters. We’re fascinated about model homeowners and their tales. The merchandise are doing effectively as a result of they’re totally different.
For instance, we’ve a member model for particular wants youngsters. The lady who began it has a lovely story. We consider in that model. We search for one thing that we will develop. Profitable sellers perceive who they’re serving.
We’ve been leveraging AI for analysis. What we will do in 5 minutes with AI is insane. It used to price 1000’s and take months.
ChatGPT can create a model from scratch — begin to end — the merchandise, suppliers, every thing. Midjourney can design a product. It’s loopy.
With AI, we’re in a brand new period. Everybody’s like, “The gold rush of Amazon’s over.” I’m like, “No, we’re simply getting began.”
Bandholz: The place can folks be part of the neighborhood or discover you?
Severi: TitanNetwork.com. I’m on Instagram and Fb. Should you’re beginning, go to GenesisBootcamp.com.
