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A Legacy of Innovation & Wellness




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Mentholatum® proudly celebrates its one hundred and thirty fifth anniversary, highlighting its enduring dedication to well being and wellness with thrilling new product launches that showcase ongoing innovation.

Based in 1889, Mentholatum® is a number one supplier of well being and wellness merchandise, famend for its high quality topical ointments, lip balms, and over-the-counter medicines. The corporate continues to steer the trade with revolutionary merchandise that improve shopper well being and well-being.

Since its inception in 1889, the corporate has developed from a modest enterprise right into a globally recognised chief in private care, pushed by innovation and shopper belief.

Mentholatum® at 135: Honouring a Custom of Innovation and Wellness

As the corporate celebrates this milestone, it displays on its wealthy historical past and enduring legacy as a pioneer in well being and wellness merchandise. From humble beginnings to changing into a worldwide chief, Mentholatum has remained steadfast in its mission to boost lives by way of high-quality wellness merchandise, at all times placing shopper well being on the forefront.

All through its storied historical past, the model has been on the forefront of growing efficient well being options with legendary manufacturers like Mentholaum®, Rohto® Eye Drops, Oxy® Pimples Care, Hada Labo® Pores and skin Care, Deep Heating® Ache Reduction, Softlips® Lip Care, Purple Cross® Oral Care, Fletchers® Digestive Care, and so on.

A Legacy of Wellness: Thrilling New Product Launches

This yr’s celebration underscores the corporate’s ongoing dedication to innovation with a number of thrilling new product launches:

  • Rohto® Twin Gentle Reduction Eye Drops:

Picture Supply Rohto

In 2024, Mentholatum® introduces the Rohto® Twin Gentle Reduction eye drops, a twin lubricant that helps shield corneal cells from UV and Blue Gentle harm. This cutting-edge product combines superior expertise with user-friendly options to supply complete eye care reduction.

  • Oxy® Pimples Care Reinvigoration:

Picture supply Oxy

The Oxy® Pimples Care line has been refreshed and expanded with two new merchandise: Oxy® Physique Wash and Delicate Pads. This relaunch displays Mentholatum®’s dedication to staying forward of zits care innovation and delivering efficient zits options to teenagers.

  • Mentholatum® All Pure Vapor Rub:

Picture supply Mentholatum®

Emphasising pure wellness, the Mentholatum® All Pure Vapor Rub gives a refreshing various for efficient cough reduction. Formulated with all-natural components, this new product aligns with modern preferences for clear and sustainable well being options.

  • Softlips® Naturals Medicated Lip Balm:

Picture supply Softlips

The Softlips® Naturals Medicated Lip Balm is designed to supply soothing reduction with a give attention to pure components. This new addition to the Softlips® vary exemplifies Mentholatum®’s dedication to merging efficacy with pure care, providing customers a premium lip balm expertise.

  • Mentholatum® Heel Revival Cream:

Picture supply Mentholatum

This groundbreaking cream harnesses patented expertise and has been clinically confirmed to penetrate the pores and skin deeply, successfully treating fungal infections. Heel Revival Cream stands out for its superior method, which delivers deep, restorative care to the ft.

Trying Forward: Persevering with the Legacy of Innovation and Wellness

Hiroshi Mori, President of The Mentholatum® US Firm, stated, “As we have a good time 135 years, we replicate on our achievements and stay up for the long run. ” He added, “Our newest improvements and dedication to shopper well-being spotlight our ongoing mission to supply efficient well being options.”

As The Mentholatum Firm commemorates 135 years of unwavering dedication to well being and wellness, it continues to look towards the long run with a dedication to innovation and excellence. Constructing on a legacy that spans greater than a century, Mentholatum stays centered on its mission to enhance lives worldwide, making certain that the subsequent chapter of its story is as impactful because the final.

For extra particulars on Mentholatum®’s anniversary celebrations and household of manufacturers, go to mentholatum.com.


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