Through the years, eCommerce has advanced from simply another strategy to store to changing into an everyday a part of our each day lives.
As of 2024, retail eCommerce gross sales are anticipated to achieve $6.3 trillion, and that quantity goes to achieve much more unbelievable heights within the coming years. Conventional retail giants have opened their very own eCommerce arms to get a slice of the ever-growing pie.
It’s undoubtedly an thrilling time to be within the eCommerce enterprise. However this information means increasingly enterprise homeowners will desire a share of that rising market, which additionally means that you must work more durable to face out.
One device that may assist provide you with a preventing probability is Instagram. The social media platform boasts 2 billion energetic customers, 87% of whom have purchased a product after seeing it on Instagram.
Whereas the unique Instagram didn’t assist video content material, the social media platform now has varied varieties of video codecs obtainable for its customers, together with Instagram Tales, Reels, and Instagram Stay.
Over ten years have handed since Instagram launched movies as a solution to the then-popular Vine, and video has develop into the simplest content material format on the platform. That is regardless of Instagram Tales being a solution to Snapchat and Reels being dubbed a TikTok copycat.
The Meta-owned platform can clearly get away with taking what’s fashionable and repacking it as its personal as a result of Reels has rapidly develop into a favourite format, whereas Instagram Tales is a traditional that hasn’t gone out of favor.
Manufacturers which have experimented with Reels have skilled a big elevate in advert recall after including Reels to their regular placements. A metallic poster firm known as Displate elevated its gross sales by 67% after operating Reels adverts.
Similar to non-video Instagram adverts, video content material may help you increase model consciousness, engagement, and conversions, besides with higher outcomes.
Why Ought to Instagram Video Advertising Work for eCommerce Companies?
Your viewers scrolls by way of lots of of items of content material in a day, they usually’re additionally bombarded with messaging and content material from totally different manufacturers and creators. The easiest way to seize their consideration is thru video. Static content material merely can not compete.
- Instagram customers need to see extra movies from manufacturers they comply with – There’s no higher motive than this—your clients need to see extra movies. In response to an annual report by Cisco, 86% of individuals count on manufacturers to put up extra movies.
- Instagram has varied video content material codecs – As talked about above, you will have the inventive freedom to experiment with the totally different video codecs obtainable on the platform, every with its personal distinctive options and advantages. Reels specifically are nonetheless being prioritized by Instagram over picture posts.
- Video content material has an impression on on-line buy selections – Video content material is extra than simply entertaining, as 50% of Instagrammers have visited an internet site to buy a product or a service after seeing a video about it on Instagram Tales.
- Instagram movies have options to promote merchandise in-app – Instagram has made it simpler to your clients to buy. Along with organising your Instagram Store inside your profile, it’s also possible to add product tags in your video posts so viewers can rapidly view vital details about your featured merchandise.
There are actually lots of of thousands and thousands of Instagram enterprise profiles on the platform. You’re competing not simply with different eCommerce companies but in addition with content material creators and even common Instagram profiles. The easiest way to get your audience to cease scrolling and look at your content material is thru video Instagram advertising and marketing.
Listed below are 5 efficient methods for eCommerce companies to make use of Instagram video advertising and marketing. Let’s dive into it!
1. Showcase Product Collections with Instagram Movies
The limitation of an eCommerce enterprise is the truth that your clients can’t bodily attempt on or pattern your product.
More often than not, a photograph isn’t sufficient to persuade a buyer to purchase a product. Posting how-to movies and extra detailed options of your merchandise may help your clients visualize your merchandise higher.
Take a look at how athleisure and life-style model Recess makes use of video advertising and marketing to showcase its merchandise on Instagram:
Recess posts “day within the life” movies of individuals utilizing its totally different merchandise. This fashion, clients can simply think about how the merchandise can work for them in their very own lives. What makes the Recess movies so interesting is their natural really feel, the model options its product naturally, with out overtly promoting.
If you wish to carry what you are promoting to the subsequent degree and create partaking movies to your feed, use video modifying apps like Videoleap by Lighricks that will help you create out-of-the-box content material that may absolutely seize your viewers’s consideration. The most effective half? The app is beginner-friendly and comes with ready-to-use templates from totally different creators, so you may make and publish IG-worthy video content material in simply minutes.
Right here’s an instance of an outfit change transition video created with Videoleap:
2. Revery a Wider Viewers of Potential Clients with Instagram Reels
Ever since Instagram launched Reels, customers have seen that the platform has began prioritizing creators who put up in a short-form video format. Which means the extra Reels you put up, the extra probabilities you will have of the algorithm working in your favor.
Merely posting Reels might imply your content material shall be advisable to your audience—without spending a dime! Along with showing within the devoted Reels feed, your content material can seem as a recommended video on the principle feed or the Uncover web page.
To maximise the impression of your Reels, concentrate on creating partaking movies that showcase trending merchandise, which usually tend to seize the eye and curiosity of viewers, rising your probabilities of reaching a broader viewers.
Cookware model Nice Jones frequently posts Reels, making certain it stays on high of its followers’ feeds, boosted or not. Because of this, it results in extra IG reels views and subsequently a wider viewers of potential clients might uncover their merchandise.
3. Encourage Clients to Create Instagram Video Content material
The most effective form of content material is user-generated content material (UGC) as a result of not solely does it decrease the hassle out of your finish, however it’s additionally extra highly effective than another kind of content material you’ll create and put up your self.
UGC movies may help enhance belief and credibility, in addition to increase buyer loyalty. On platforms like Instagram, UGC is nearly as good as social proof for eCommerce companies.
Sauce model Fly By Jing companions with clients and creators to create video content material for its Instagram web page.
Posting UGC in your web page could make your model seem extra relatable and show you how to type a deeper connection together with your viewers.
To encourage extra clients to share their content material, it may be efficient to incentivize UGC with rewards corresponding to reductions and small freebies. About 60% of customers say they might create content material for a model if rewarded.
That will help you interact together with your viewers, acquire UGC, and publish content material with out breaking a sweat, you should use Buffer. The platform has scheduling and engagement instruments that will help you handle your Instagram account in a single easy-to-use dashboard.
4. Construct Anticipation with Teaser Product Campaigns
Instagram has a ton of built-in instruments to assist manufacturers promote their merchandise. As an example, you should use the countdown sticker discovered on Instagram Tales to construct anticipation about product launches and gross sales. The countdown sticker permits customers to get notified when you go stay, which might enhance visitors to your eCommerce retailer.
You need to use the storytelling nature of Instagram Tales to construct up your product earlier than the total reveal. Check out how the make-up and skincare model Sunnies Face does it:
Sunnies Face used Instagram Tales to tease its new lip balm Fluffbalm. The teaser video confirmed the product from totally different angles with out revealing an excessive amount of data or particulars. The model additionally included thrilling music to construct anticipation and hype.
5. Spend money on Video Adverts
Whereas video can undoubtedly get you tons of natural traction, it’s nonetheless vital to spend money on adverts to make sure you attain the best viewers past your current followers. Via adverts, you may set your targets and clearly outline your viewers, making certain your content material will get the specified outcomes.
With out video adverts, It’s nearly not possible to compete in a crowded market like Instagram. Advertisements give small manufacturers a preventing probability and the chance to get found by an viewers that’s prepared to buy.
If you wish to create genuine video advert campaigns to your firm, discover model ambassadors and ask them for video endorsements, which you’ll be able to later increase with branded content material adverts.
As an example, UK-based footwear model Deichmann turned to Instagram video adverts to focus on mother and father and enhance on-line gross sales in the course of the back-to-school month. The model examined a number of advert goals to assist enhance model consciousness in addition to increase on-line and offline gross sales throughout such a aggressive time.
The movies, which had been an extension of its tv marketing campaign, had been scaled into Reels with totally different calls-to-action (CTA) together with a Store Now button. The marketing campaign achieved a 2.9-point elevate in buy intent and an 8-point elevate in customary advert recall.
Instagram is definitely top-of-the-line platforms for selling your eCommerce enterprise. Its built-in instruments, corresponding to shoppable posts, adverts, and the choice to take a look at and simply pay for merchandise, current a great buyer expertise to your viewers.
If you wish to stand out in such a crowded market, that you must spend money on video content material. Instagram video advertising and marketing is a strong strategy to get engagement—the form of engagement that can lead to conversions and total enterprise progress.
Use the following tips that will help you create thumb-stopping video content material that may hold your audiences wanting extra.
Bear in mind: When creating content material, don’t concentrate on promoting your merchandise however moderately on telling your story. At present’s buyers will assist manufacturers whose tales resonate with them over companies whose apparent purpose is to make a sale.
