“If there isn’t a downside, there isn’t a answer, and no purpose for an organization to exist.” — Vinod Khosla
- A consumer’s downside can have a multi-element assemble.
- Understanding the consumer alone might not at all times be ample. The context is equally necessary. Individuals expertise the ache at various intensities and in numerous methods.
- Understanding the actual downside requires deeply understanding the consumer. Not all motivations are specific. Some motivations are implicit and are hidden beneath the floor degree of consciousness. This idea is named the iceberg principle in psychology, the place solely a small portion of an iceberg (the acutely aware thoughts) is seen above the water, whereas the overwhelming majority of it (the unconscious thoughts) stays hidden beneath the floor. Because of this individuals might not even concentrate on their true motivations or the basis causes of their issues, which might make it tough for identification.
- Our minds are wired to fast options as a result of we depend on our prefrontal cotex extra. The prefrontal cortex (PFC) is the a part of the mind that’s thought to faucet into short-term reminiscence to make fast selections. Understanding actual downside requires cautious consideration of all evidences and elements that contribute to the issue.
- Generally, the actual downside might require time to present itself. A snapshot view might not at all times be helpful.
- Helps individuals perceive the depth of the issue and the affect of fixing it.
- Supplies readability to stakeholders on the character of the issue and the objectives.
- Helps crew to focus and creates alignment in the direction of purpose.
- Reduces useful resource wastage by serving to groups pioritize and never remedy for mediocre issues.
1st (first) precept wants— what stays unchanged on a regular basis, for instance individuals’s fundamental wants reminiscent of these in Maslow’s hierarchy.
2nd (second) order considering — what lies beneath the “Iceberg”, unstated motivation. Learn this text about what the creator found by observing individuals queueing at a milkshare retailer.
Third (third)-person’s perspective — the necessity for analysis to validate downside with context. We’re liable to our assumptions and biases to type options to issues.
Advantages of the 1–2–3 Framework
First precept wants ensures intrinsic wants type the premise and the sturdy anchor for the issue to be solved. For instance, the necessity for individuals to search for locations to remain can be extra distinguished than for many who need to discover comfort in deciding on their favorite yoga studio.
Second-order considering helps us perceive or unravel contextually related motivations in order that we will handle them appropriately relatively than scratching the floor. For instance, a teen wanting an iPhone might not essentially care a lot about its options however extra to be related to social standing and peer stress.
Third-person views reminiscent of listening to from the customers themselves might help to substantiate if the perceived downside is legitimate. As an illustration, the actual purpose behind why outdated people are incapable of working financial institution teller machines just isn’t as a result of they’re much less educated however as a result of their worry of on-line scams.
Utility instance
A standard ache level for smartphone customers is proscribed battery life. Customers might discover that their telephone’s battery drains too rapidly, requiring them to recharge a number of instances all through the day or carry exterior battery packs. This may be significantly irritating when the consumer wants their telephone for important duties like navigation, communication, or work-related actions.
1st precept want — Individuals want to speak (communication is a fundamental want).
2nd-order considering — Individuals dislike further prices and weight of battery packs; the worry of exploding batteries.
Third-party views — Individuals are annoyed as a result of they will’t play video games on their cell phones as airways don’t enable passengers to board with battery packs
