Since hitting the scene in 1906, New Steadiness has all the time had a want to innovate, problem the established order and continually reinvent itself. Addressing and embracing that problem is now a core ingredient of the 116-year-old firm’s success. This consists of including famous person rapper Jack Harlow to the model’s roster of ambassadors, in addition to experiments with cryptocurrency, blockchain, and the metaverse. Chris Davis, chief advertising officer and senior vice chairman of merchandising at New Steadiness, stopped by Adweek’s Commerce Week to share his insights on calculated risk-taking and the way it retains the legacy standing in opposition to the check of time.
