Zenni Optical Unveils Annual Restricted-Version Lunar New 12 months Assortment

January 9, 2025

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Zenni Optical has introduced its 2025 limited-edition Lunar New 12 months Assortment to have fun the 12 months of the Snake, out there solely on Zenni.com. This yr’s Lunar New 12 months Assortment captures the enjoyment and traditions of the vacation with 14 distinctive frames, every thoughtfully designed to have fun the event.

That includes intricate particulars and daring kinds, this particular version assortment showcases the enchanting attract of the 12 months of the Snake whereas mixing conventional symbolism with up to date design. Balancing cultural significance with fashionable aesthetics, the gathering embodies the spirit of the Lunar New 12 months in each element.

Zenni Optical limited-edition Lunar New Year Collection | World Branding Forum — Picture supply Zenni Optical

Julia Zhen, Co-Founder and CEO of Zenni Optical stated, “At Zenni, eyewear is greater than only a necessity – it’s a method of self-expression. By means of our Lunar New 12 months Assortment, we purpose to honour the wealthy cultural heritage of the vacation and encourage prospects to embrace the transformative vitality of the 12 months of the Snake.”

Inspired by the Year of the Snake, the special edition frames are now available. — Impressed by the 12 months of the Snake the particular version frames at the moment are out there Picture supply Zenni Optical

Frames like Luminous and Metamorphosis embody an ideal fusion of conventional symbolism and fashionable design, making them splendid for this yr’s celebrations. To make the expertise much more distinctive, each buy from Zenni’s Lunar New 12 months Assortment features a thoughtfully crafted present bundle that includes a carrying pouch, a sturdy arduous case, and a microfiber cleansing fabric – every adorned with intricate 12 months of the Snake motifs.

Stacked from 10 images Method=B R=8S=4 | World Branding Forum — Picture supply Zenni Optical

The Lunar New 12 months assortment, that includes 42 designs, is offered completely on zenni.com, beginning at $45.95. Every body may be customised as sun shades, prescription glasses, or Blokz® blue light-blocking glasses. Each buy features a particular present, and with quite a lot of versatile and customisable frames to select from, there’s a trendy choice for everybody to have fun the season in model!

See the World Brighter with Zenni

Zenni pioneered the web eyewear business in 2003 with a mission to make eyewear reasonably priced and accessible to everybody. Primarily based within the San Francisco Bay Space, Zenni presents adults and youngsters the liberty to precise their character by means of an intensive assortment of high-quality prescription, non-prescription and protecting glasses and sun shades curated with a way of style and dynamic model. With full prescription pairs beginning at beneath $10, the corporate has introduced large value disruption to the normal retail mannequin.

With over 51 million frames offered worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Ghost Gaming, TSM and extra. Zenni has labored with designers and tastemakers on curations and collections, together with Chase Stokes, Keke Palmer, Iris Apfel, Jrue Vacation, Sam Cassell and George and Claire Kittle.