Georgina Bojarski is director of paid social at digital company Buddy Media Group.
Desert Island Adverts
There’s a fantastic line between creating a brief brand-first advert & attempting to create a reference to the viewers. However for me, it’s all in regards to the story telling. I would like one thing that’s going to maintain me hooked, make me really feel heat & fuzzy & I would like it to be in my head all day (as annoying as that’s!)
Unlock the 007 In You: Coca-Cola
Set in an on a regular basis place, with a theme tune that has been sung by households for many years. Partaking, model first & with a little bit of suspense – as a shopper we love routing for the underdog.
And let’s face it, in the event you’re caught on a Desert island, you might watch this time and again, specializing in a unique roadblock for the potential winner every time.
Coming Residence: T-Cellular:
One of many best picks of all, have I cried over this advert a number of instances, sure. Does it nonetheless give me goosebumps, sure – and will I sing with out anybody listening to me on this island, sure.
Not solely does this nice heat, it has the ingredient of shock, real reactions and unimaginable expertise. Who doesn’t love a flash mob – a model who can pull on my heartstrings, is a win for me! Whole model authenticity.
Cadbury Gorilla:
A gorilla, drumming alongside to Phil Collins, to promote chocolate…A basic music, a not so basic begin to an advert, minimal branding however my god, does it evoke some emotions. None of it is sensible & that’s what we love.
Half Moon: Jaffa Desserts
In all probability not one of the best advert to be watching after I’m assumingly ravenous on a desert island however the coronary heart desires what the center desires.
With the tagline, ‘deliciously self-centred’, the double that means of wanting to maintain it for your self in addition to the DELICIOUS orange filling, it’s an iconic advert for me. One that’s recreated day-after-day a pack of Jaffa Desserts is opened…we could debate if it’s a biscuit or cake?
One solution to hold busy on the island.
