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The L’Enfant Bleu affiliation has introduced “Demise Discover”,: a shock marketing campaign that shatters silence by saying the longer term deaths of abused youngsters within the French press.
The L’Enfant Bleu affiliation, Havas Play, and 366 are launching a donation marketing campaign to lift consciousness of the realities and affect of kid abuse.
Each week in France, a baby dies by the hands of their dad and mom. This isn’t only a statistic, however a stark actuality that calls for our rapid consideration. Behind every determine lies a life shattered. A life that might be saved with our collective motion.
French Charity Takes Excessive Measure to Expose Youngster Abuse
For over 30 years, the affiliation L’Enfant Bleu – Enfance Maltraitée has been combating to guard abused youngsters. However this important mission will depend on the general public’s generosity, which isn’t only a contribution, however a lifeline, accounting for 80% of its sources.
To alert and mobilise the French, L’Enfant Bleu and Havas Play, with the assist of 366, have taken a daring initiative: to announce the deaths of kids who haven’t but died within the obituaries of 47 regional day by day press titles. Names, ages, locations: Charlotte, 8, Paris. Lucas, 12, Fréjus. Leïla, 9, Woippy. These seemingly “uneventful” youngsters may die tomorrow if nobody does something about it.
A Harrowing Marketing campaign to Shatter the Silence
On December 11, 2024, the French found these chilling adverts referencing fictitious deaths in 2029, 2030 or 2033. This putting marketing campaign goals to highlight the tough realities and lasting impacts of kid abuse.
The L’Enfant Bleu crew stated, “L’Enfant Bleu needs to remind us of a vital reality: its motion, due to donations and legacies, can remodel the way forward for a baby sufferer of abuse. This collaboration with regional press titles is key to elevating consciousness in every territory and illustrates the proximity and affect we will have collectively. We thank our sponsor, Havas Play, for its creativity, the regional press for his or her dedication, and all those that make this mission doable by way of their generosity.”
A Future We Can Change: Be part of the Struggle
Fabrice Plazolles, the Inventive Director of Havas Play, talked about, “At Havas Play, we’re satisfied that creation and media are intimately linked. This operation for L’Enfant Bleu is an ideal instance. By inserting our message within the obituary pages of all of the regional day by day papers, we’re talking on to a selected viewers to evoke emotion and encourage assist for the L’Enfant Bleu affiliation.”
Marie Bailly, OPS and Model Content material Gross sales Director of 366 expressed, “Due to the regional press, a neighborhood medium by nature, L’Enfant Bleu touches the hearts of French individuals the place they stay. By integrating these hard-hitting messages into 47 regional titles, this marketing campaign, piloted by 366, highlights the pressing want for consciousness and motion, emphasising that each neighborhood has a task to play in defending youngsters.”
With this decisive marketing campaign, L’Enfant Bleu sends a transparent message: tragedies may be prevented. A donation, a legacy, or an motion at this time can change the future of those youngsters and save them from a tragic finish. Collectively, now we have the facility to behave, and collectively, we will make a distinction.
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