Adobe estimates U.S. customers spent $41.1 billion on-line within the 5 days from Thanksgiving 2024 by means of Cyber Monday. Shopify says world retailers on its platform acquired $11.5 billion in income from Black Friday by means of Cyber Monday.
The $137.14 million in gross sales on TikTok Store for 2024 Black Friday ($85.9 million) and Cyber Monday ($51.24 million) could appear small, however the platform is little greater than a yr previous, with progress charges far exceeding most retailers and marketplaces.
Attraction.io is a U.S.-based knowledge supplier serving to retailers, gross sales groups, and buyers with in-depth trade analytics, together with the TikTok Store efficiency metrics on this recap.
In keeping with Attraction, from Black Friday 2024 by means of Cyber Monday, Tarte Cosmetics (make-up) emerged because the top-performing model on U.S. TikTok Store, producing a formidable $15.33 million in income. Goli Diet (dietary supplements) adopted with $9.17 million, and Halara (feminine attire) secured the third spot with $7.28 million.
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The highest-performing merchandise highlighted various client pursuits. The Flybird Vibration Plate Train Machine led with $1.17 million in income from 15,940 bought items, adopted by the Rhino USA Retractable Ratchet Straps ($981,190, 21,0000 items) and the ecozy Nugget Ice Maker ($930,650, 8,360 items).
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U.S. TikTok Store’s prime classes from Black Friday by means of Cyber Monday underscored broad client enchantment. “Magnificence & Private Care” led with $51.11 million in income, adopted by “Womenswear” with $26.47 million, and “Sports activities & Outdoor” at $19.21 million.
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Per Attraction.io, livestreams had been a robust gross sales driver, with the 14-hour “Black Friday Knockout!” from Canvas Magnificence Model (hair and pores and skin merchandise) producing $2.10 million in income from 2.25 million viewers. The “Cyber Monday Mega Reside” 10-hour occasion from Merely Mandys (cosmetics) stood out with $667,430 in gross sales and 1.49 million viewers.
