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Many youngsters ask for a smartphone as a Christmas current, whereas their dad and mom are torn between their want to fulfil this want and their considerations about digital makes use of. With its long-standing dedication to the digital safety of kids and help for households, Orange has launched the SaferPhone resolution to assist reconcile dad and mom and youngsters.
A Smartphone Present That Combines Security, Model, and Sustainability
Orange has been dedicated to a safer digital world for a few years and is launching SaferPhone on November 21 to coincide with Christmas. This service filters undesirable calls, blocks malicious hyperlinks and protects towards cyber threats. On prime of that, the SaferPhone provide additionally offers you entry to a refurbished iPhone 12 64GB for 99€.
Orange, a long-standing companion of the e-Enfance/3018 organisation, additionally reaffirms its help for the battle towards cyberbullying. As well as, with the “Dedication pact” between dad and mom and youngsters, the model encourages wholesome digital practices: defending private info, configuring social networks, limiting display screen time, and profiting from moments of disconnection. These are just a few initiatives designed to encourage a extra aware and respectful use of digital instruments.
An Promoting Marketing campaign Orchestrated by Publicis Conseil
Launched for Christmas, the movie produced by BIG and directed by Réalité presents the parent-teen debate across the smartphone and its makes use of in an offbeat, constructive method. The movie options the long-lasting Christmas carol “Carol of the Bells”, sung by a choir and revisited by Clément Ducol, nominated for an Oscar this yr with the movie Emilia Perez.
In the midst of this confrontation seems an Orange advisor who, after listening to the youngsters’ calls for and the dad and mom’ considerations, publicizes an answer to reconcile them: SaferPhone, a reconditioned, high quality, cyber-secure smartphone with personalised recommendation.
Bridging the Digital Divide Between Mother and father and Teenagers This Vacation Season
“With this initiative, Orange confirms its dedication to safety and digital help. With this marketing campaign, we’re as soon as once more delivering on the promise of a accountable Christmas, and going the additional mile to reconcile dad and mom and kids,” stated Quentin Delobelle, the Communications Director of Orange France.
“Digital security for youngsters is a key challenge for folks. We wished to create a bridge of reconciliation between them and their youngsters round a accountable use of smartphone. We additionally selected a light-weight and festive manufacturing to remain within the Christmas spirit and convey pleasure and smiles to this vacation season,” stated Marco Venturelli the CEO/CCO of Publicis Conseil.
A Main Media Plan
The marketing campaign begins on TV and social media on November 22, adopted by cinema, press and print on November 28. A “calendar of arguments” shall be broadcast from December 1 to the twenty fourth, embodied by iconic sports activities figures (Ousman Dembele, Sakina Karchaoui), eSport (Karmine Corp), and affect (Kayane, Aypierre). A partnership with Mcfly and Carlito, sharing their parenting experiences, can even be featured in a video broadcast by the content material creators in December.
Uncover SaferPhone now www.orange.fr/saferphone.
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